Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Absolutely no critical analysis is happening.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Businesses Value the Role of PR and Communications More than Ever.

Blogging 137

Blogging Software Google Content Marketing 137

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Are you more interested in e-commerce and technology? Hayley writes breaking news, analysis, and investigative pieces on large public and private companies like Amazon, Walmart, department stores, and major grocery chains.

Retail 245

Retail Twitter Real Estate Trends 245

Contently - Strategy

JULY 2, 2024

Scaling is one of the biggest challenges of a successful content marketing program. Yet, it’s critical for success: A handful of high-performing blogs or hitting a million video views is a great start, but it’s not going to keep your audience engaged in a TikTok-obsessed, content-saturated, attention-squeezed world.

Strategy 52

Strategy Marketing Guidelines Content Marketing 52

Onclusive

MARCH 19, 2019

Develop a full understanding of our product and communicate that to customers. Work cross-functionally with our engineering, sales, and marketing teams to ensure successful customer deployments. Experience in public relations, communications, content marketing or social media marketing is a bonus.

Engineering 150

Engineering Storytelling Big Data Data 150

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Where does psychology fit in?

Technology 77

Technology Training Data Consumer 77

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. Wordsmith does a similar job for content marketing.

Tools 100

Tools Analysis Technology Internal 100

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Succession is one of the most critically-acclaimed and popular shows on TV today, but because of the media and PR focus of the show, there are lessons to be learned for anybody in communications, PR or media. Until next time!

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JULY 25, 2023

Improve “knowledge and use of marketing technologies.” Have “stronger accountability for marketing results and ROI.” In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet. Have “a better understanding of commercial goals and objectives.”

B2B 98

B2B Brand Branding Marketing 98

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 102

Interviews Publicity Technology Social Media 102

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” The longer it takes you to communicate those insights, the more likely it is that someone will beat you to the punch. A subreddit upended the stock market, and Bitcoin almost got to the moon. Chen’s right. Their stories averaged 1,330 social shares.

Financial 144

Financial Banking How To Marketing 144

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Burrelles Fresh Ideas

MAY 28, 2024

Consider joining healthcare marketing and communication associations, attending industry conferences, or enrolling in professional development courses focused on storytelling techniques. Find out how Burrelles simplifies monitoring and sentiment analysis for healthcare brands. Download our free Storytelling tip sheet.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. Most (59%) of U.S.-based

Survey 102

Survey Marketing B2B Content Marketing 102

Shift Communications

NOVEMBER 24, 2014

How do you make all of that analysis effort and time worthwhile? How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 94

Agency Trends Marketing Survey 94

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Any score above the mean of 0.5

Digital PR 132

Digital PR Twitter Content Marketing Industry 132

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends. Critical Mention.

Trends 61

Trends Viral Analysis Crisis 61

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

AUGUST 15, 2017

If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape. Publishers’ have struggled for a business model in the digital age where most marketing money flows to just a handful companies. These are not isolated examples.

Journalism 64

Journalism Brand Branding Advertising 64

Shift Communications

DECEMBER 24, 2015

If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. But have you used it as a way to boost your own content marketing? But surely there is no marketing spirit who can show us what the future holds, right? Marketing Analyst, Marketing Technology.

Analytics 60

Analytics Google Trends Content Marketing 60

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Communicating why it matters to marketers was the first step in unpacking the challenge.

Case Study 92

Case Study Study Brand Branding 92

Shift Communications

JULY 5, 2016

Embracing customer journey analysis. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Developing innovating practices. Download your copy today: Christopher S.

Publicity 110

Publicity eBook Analysis Google 110

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. SFM: With the proliferation of content marketing (and the publishing and analysis tools that support it), owned media channels have become as important of a PR instrument as traditional media.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Critical Mention

AUGUST 19, 2018

Williams also dives into maximizing your profits with more efficient marketing with more bang for your buck in acquiring customers. Brand Media Strategy: Integrated Communications Planning in the Digital Era. This book offers a fresh perspective on how marketers are using media to promote their brands with specialized case studies.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Content is Key. We Have a Marketing Technology Team For a Reason. Casey Egan.

Marketing 60

Marketing Technology B2C Data 60

Sword and the Script

OCTOBER 8, 2016

1) Email Remains a Top Marketing Channel. A new study on email by Adobe found email remains a preferred communications channel between marketers and customers. However, while email remains a strong channel, it hasn’t been totally immune to the influence of other technologies. It’s thriving, says Adobe.

Marketing 113

Marketing Pitching Survey Study 113

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. Most of my experience in media relations comes from a B2B technology perspective. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

DECEMBER 30, 2017

Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

AUGUST 27, 2019

Consumers will appreciate quality content if it’s in the right place, at the right time. Your strategic approach to the following, among others, will impact the holistic customer journey: Account-based marketing. Content marketing. Email marketing. Social media marketing. Communications.

Marketing 46

Marketing Technology Resources Tools 46