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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Meltwater gamifies customer community.

Analysis 149
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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Richardson is a Boston College professor who offers a daily analysis of U.S. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more.

Analysis 156
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Verified badges for press releases [PR Tech Sum 57]

Sword and the Script

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. It’s often an assistant account executive or an intern. How does it work?

Privacy 89
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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195
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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

Powered by SAE International®, the global leader in connecting and educating engineers, WCX provides an unmatched opportunity to see all the moving parts in today’s mobility industry and the groundbreaking innovations that are shaping the next phase. of Energy, the U.S. Dept of Transportation and more. For more information, visit: [link].

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An analysis of the impact of AI on skills in PR

Stephen Waddington

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 150