Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! “By

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 175

Survey Social Media Consumer Media 175

Business Wire

OCTOBER 20, 2021

This growth of non-financial investors also ushered in a new style of financial news reporting — a mix of financial numbers and consumer-facing analysis.

Financial 295

Financial Blogging Mobile Analysis 295

PRSay

JANUARY 3, 2025

In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging. According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans.

Trends 97

Trends Brand Branding Publicity 97

NewsWhip

APRIL 7, 2022

It’s no secret that the digital age has transformed the way we live, from how we consume information, to how we communicate with each other, to the way consumers and companies interact. The post How to monitor your brand’s earned media in real time: Home Depot analysis appeared first on Newswhip.

Analysis 158

Analysis How To Media Retail 158

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Brand Branding Analytics 104

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media.

SEO 333

SEO Analysis Meeting Travel 333

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Bianchi Biz Blog

OCTOBER 28, 2024

Furthermore, building an online reputation today requires exhaustive research, analysis and the use of proper tools which fast and effectively help detect how to improve products and services and find channels close to audiences. Key expertise of Eje Comunicación Corporate Communications: Reputation management. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local International 101

Agility PR Solutions

AUGUST 20, 2020

The post How PR can help to change consumer behaviour during crisis appeared first on Agility PR Solutions. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive.

Crisis 180

Crisis Consumer Analysis Publicity 180

Agility PR Solutions

FEBRUARY 22, 2024

With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. There’s a reason brands are increasing their investment in customer feedback.

Analysis 113

Analysis Strategy Consumer Branding 113

Agility PR Solutions

JANUARY 1, 2024

Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions.

Video 106

Video Analysis Instagram Social Media 106

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. When we started, we were told that they were optimizing around the term walkthrough.

Branding 370

Branding Brand SEO Engineering 370

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.

Case Study 78

Case Study Brand Branding Ethics 78

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach. How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

Agility PR Solutions

AUGUST 9, 2021

The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. You must know what they need, their pain points, motivations, likes, and dislikes. You also look at factors outside of the individual. Such include cultural, religious, […].

Consumer 155

Consumer Marketing Strategy Communications 155

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

CNN’s Reliable Sources newsletter gives daily analysis of how the world’s most powerful news organizations are covering the biggest stories, including media and entertainment. NRF SmartBrief is a free daily e-mail newsletter offering the latest need-to-know news and industry information on store closing and retail innovations.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PReview: A Blog by NewsVoir

AUGUST 27, 2024

Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations.

Analysis 86

Analysis Technology Consumer Tools 86

5W PR

FEBRUARY 5, 2025

Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants.

Technology 78

Technology Product Launch Analysis Storytelling 78

5W PR

FEBRUARY 8, 2025

Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. Companies like Unilever use AI-powered sentiment analysis to gauge how different cultural groups respond to campaign elements.

Local 78

Local Training Data Consumer 78

Agility PR Solutions

APRIL 22, 2024

Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have.

Reputation 96

Reputation Analysis Branding Brand 96

Agility PR Solutions

JANUARY 17, 2022

Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust levels sank even lower when people started sharing misinformation about the pandemic […]. The post Why rebuilding trust with consumers must be a top priority in 2022 appeared first on Agility PR Solutions.

Consumer 147

Consumer Social Media Branding Brand 147