Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Expressing these aspects in ways that feel genuine to customers often relies on subtle signals.

Technology 77

Technology Training Data Consumer 77

Waxing UnLyrical

MAY 10, 2017

Keosha Burns has more than 10 years of financial services PR experience: A1: I’ve been a #PR strategist in the financial svr for more than 11 yrs, most of that time in the throws of the housing crisis. ” In times of crisis, this is more important than ever…and fin. Keosha (@Keosha) April 13, 2017. svcs has had A LOT!

Financial 88

Financial Measurement Communications Agriculture 88

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too.

Agency 96

Agency Trends Marketing Survey 96

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Review analysis and social listening are great ways to get feedback about your products/services.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

MARCH 28, 2017

Whether it’s due to a crisis or a company that prefers to keep its name *out* of the media, the question of measurement is the same: What are the PR measurement best practices when you don’t want to attract attention? A crisis comm plan at the ready. Did I just age myself? Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing. Ahrefs also has a nice way of combining both search and social data in order to look at content over time. Developing a list of the top publications to which you’d like to reach or contribute.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 196

Writing Communications Marketing B2B 196