Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Invisible Content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Struggling to get eyes on your content?

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” Don’t rely solely on ChatGPT content analysis. Below are four to keep in mind.

Analysis 52

Analysis How To Content Marketing SEO 52

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Creating consistent, interest-generating content is challenging. The key phrase is “similar businesses.”

Data 120

Data How To Retail Ethics 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 111

B2B Consumer Marketing Survey 111

Cision

APRIL 13, 2017

As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.

Media 210

Media Automotive Resources Product Launch 210

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. You can’t expect your content program to thrive if one person is doing all the work.

Content Marketing 110

Content Marketing Print Analysis Data 110

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The news is recycling content.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Instead of simply regurgitating those statistics and then providing commentary, I’m going to blend the two here in simple and blunt analysis.

Social Media 117

Social Media Study Blogging Company 117

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 107

Financial Industry Report Insurance 107

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They stay mired in dry details and leave out the psychographic analysis. There is really no excuse to stick with lackluster content that rubs people the wrong way or leaves them disinterested.

How To 120

How To Tools Exercises Viral 120

5W PR

NOVEMBER 3, 2023

Fitness wearables offer a variety of features, including activity tracking, heart rate monitoring, sleep analysis, and even stress management. Embracing content marketing Content is king in the digital age. Develop a content marketing strategy that educates, inspires, and engages the audience.

Marketing 78

Marketing Infographics Content Marketing Data 78

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. Data analysis also aids in understanding user behavior, enabling writers to optimize content for better user experiences.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. Analysis: The low marks for retargeting was surprising. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing.

B2B 62

B2B Study Marketing Survey 62

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. The more quality content you post on your site, the more opportunities you’re creating for your business to appear higher up in search results.

Blogging 62

Blogging SEO Engineering Mobile 62

The Proactive Report

OCTOBER 9, 2015

Use Sendible’s new content curation feature to find great content for your niche. Do some analysis of that content and add your insights to show your thought-leadership. Create original infographics that give a unique perspective on a topic. Do original research. Write original, in-depth articles.

Twitter 100

Twitter Leadership Infographics Video 100

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Email subscribers are essential for content marketing success .

B2B 113

B2B Marketing Survey Software 113

Beyond PR

AUGUST 14, 2017

Are you providing advice or analysis? Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. His areas of interest include the written word, customer service, and content marketing. What is the news announcement?

Writing 79

Writing How To Infographics Pinterest 79

Contently - Strategy

AUGUST 21, 2024

CoSchedule’s exhaustive analysis offers us insights that can help fine-tune our posting schedules to align with when our audiences are most active and engaged. A growing shift from mornings to evenings One of the most intriguing insights from CoSchedule’s latest analysis is the shift in prime posting times from mornings to evenings.

Social Media 69

Social Media Media Real Estate Analysis 69

Beyond PR

DECEMBER 12, 2017

Are you providing advice or analysis? Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. His areas of interest include the written word, customer service, and content marketing. What is the news announcement?

Writing 75

Writing How To Infographics Pinterest 75

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 70

Survey Trends Communications Storytelling 70

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. This analysis showed that although replies might be similar for two outreach types, actual placement rates differ significantly.

Data 120

Data SEO Groups Pitching 120

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). And, I’m looking for insights and analysis from people who have been in the business a while. People with marketing chops. People who have been in digital marketing longer than a couple years. They provide thoughtful analysis. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

5W PR

JANUARY 31, 2024

Here’s a step-by-step guide to targeting and reaching your audience, from analysis through to deployment : Audience Analysis: Identify and understand your target audience. Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MAY 26, 2016

Peruse competitor content. Make a list of top competitors, and visit their company blogs to conduct a high-level analysis. Specific features to examine include page design, main content categories, primary calls-to-action (CTA), subscriber options, featured articles, etc. Next, kick back and browse.

Blogging 51

Blogging Branding Brand How To 51

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125