Remove Analysis Remove Crisis Remove Customer Service
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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78
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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A social media manager loses their temper in a customer service post on Facebook. But, are they a crisis? How to avoid a public relations crisis. Not necessarily.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370
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#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

From The Crisis Intelligence Blog. The Value of a Crisis Simulation. This week’s episode of The Crisis Intelligence Podcast. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Help Prevent A Crisis With A Social Media Risk Analysis.

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What is Brand Tracking? 16 Brand Health Metrics You Should Measure

Prowly

1 Collect data across channels Monitor social media, reviews, and direct customer interactions. 2 Compare against competitors Use share of voice and sentiment analysis to assess your relative position. Use market benchmarks and monitor customer loyalty. Use tools dedicated to media monitoring and brand sentiment analysis.