Remove Analysis Remove Customer Service Remove Employee
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. For more info, email info@airpr.com.

article thumbnail

Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Measuring Crisis Response Effectiveness Organizations can evaluate crisis management success through several key metrics: Media sentiment analysis Social media engagement rates Customer retention statistics Stock price recovery time Employee satisfaction scores Market share retention Data from the Institute for Public Relations shows that companies (..)

Crisis 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. Choose team members who demonstrate good judgment and stay calm under pressure.

article thumbnail

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370
article thumbnail

PR pros say consumers trust social media more than traditional news, survey

Sword and the Script

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator.

Training 370
article thumbnail

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. A fast food worker stomps in a lettuce bin and posts it on YouTube.