Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Buzzstream

DECEMBER 6, 2024

However, based on our analysis of thousands of tweets, except for #prrequests, most media requests on X were from UK-based journalists. Id say overall their customer service is also a standout for me. The Editorielle team told me they do work with US and international publications, but their focus seems to be UK.

Case Study 116

Case Study Pitching B2B Tools 116

Cision

MAY 3, 2017

Couldn’t there have been a better way to evaluate the risk of the situation and build an understanding of what customers need and what a brand’s risks really are? Yes, absolutely, and it starts with an analysis of user generated content. This is the new paradigm airlines are going to have to live in.

Airlines 137

Airlines How To Engineering Radio 137

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 2) TVEyes launches podcast monitoring service.

Internal 72

Internal International Data Media 72

Sword and the Script

MARCH 15, 2022

This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. Further, Truescope seems to be able to access the processing power without jacking up the cost for customers.

Tools 165

Tools Media Software Analysis 165

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service.

Customer Service 88

Customer Service Policies Analysis Training 88

Reputation Us

DECEMBER 5, 2018

Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations. Technical incident detection, including information security incident tabletop testing.

Banking 60

Banking Insurance Insurance Policies 60

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. Data Closes Deals.

Data 106

Data Meeting Measurement Report 106

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. At the end of it, actually; in the analysis part. Understanding the analysis, like finding out how the audience interacted with a certain piece of content is where AI can have the most impact.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

DECEMBER 3, 2019

Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Detailed briefing here.

Data 105

Data Enterprise Survey Instagram 105

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. These Excel add-ins may allow you to do data analysis and visualization in one program. It is a free up to.5 5 GB and 50 columns.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. These Excel add-ins may allow you to do data analysis and visualization in one program. It is a free up to.5 5 GB and 50 columns.

Data 120

Data Tools Google Examples 120

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 213

Marketing Content Marketing Data Social Media 213

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Beyond PR

OCTOBER 25, 2017

Any dashboard analysis can be filtered in real-time by an unlimited number of custom fields, by region, by medium and all other filterable data points available. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Shift Communications

AUGUST 24, 2016

This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data analysis skills , starting with Excel skills and moving beyond to basic statistics for things like standard deviation, are not in the humanities/English major toolkit.

Data 60

Data Marketing System Google 60

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? There are pros and cons to hiring public relations (PR) professionals internally. Not a bad breakdown.

Interviews 113

Interviews Publicity Technology Social Media 113

PR 20/20

DECEMBER 20, 2018

The alignment of business and marketing goals results in more realistic goal setting, defined budgets (internal and agency costs) and timelines. What’s our customer service like? If we gain more business, will customer service rates suffer? How can we market it? What’s our tolerance for risk?

Marketing 57

Marketing Customer Service Technology Strategy 57

Contently - Strategy

JULY 9, 2024

Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them. Using it helps content marketers identify key audience needs to engage more customer prospects and stakeholders and connect with them more deeply on the topics they care about.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Beyond PR

MAY 3, 2017

Couldn’t there have been a better way to evaluate the risk of the situation and build an understanding of what customers need and what a brand’s risks really are? Yes, absolutely, and it starts with an analysis of user generated content. This is the new paradigm airlines are going to have to live in. About James Rubec.

Airlines 65

Airlines How To Engineering Data 65

Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. The report provides an international perspective on the challenges facing the PR business. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. So, what content themes are your competitors investing in?

How To 52

How To Content Marketing Analysis eBook 52

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Personnel in charge of security. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. This supports the common digital PR practice of getting links to a page and then passing that link value internally via an internal link to a product or service page. More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Contently - Strategy

NOVEMBER 29, 2023

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. Competitor Analysis Analyze the content your competitors are creating to identify the topics that resonate with the shared audience.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Contently - Strategy

APRIL 1, 2024

Knowing the problems your customers need to solve can help you confidently create SEO-driven content that: Focuses on what your audience is hungry to learn about Delivers relevant information in formats that work best Stays specific and on brand, rather than adding to all the online “noise” Knowing is not easy, however, for the reasons discussed.

SEO 52

SEO Engineering Writing How To 52

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? If that person has less social media experience, we can also provide coaching and training to help the client build capacity internally. Client supplements internal team with agency support.

Community 28

Community Agency Advertising Advertising 28

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service.

Trends 60

Trends Media Report Technology 60

Buzzstream

JULY 10, 2024

I say a lot, there is some digital PR being done right now that is just not relevant, there is absolutely no value outside of that link and my analysis of data, my gut feeling is that Google has been ignoring these links for a long time. Do you have any internal data we could leverage to tell a really interesting story?

Digital PR 98

Digital PR SEO Google Travel 98

Journalistics

MARCH 24, 2015

You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. The main factors contributing to your budget should be the cost of people to produce your content – whether internal or external.

Strategy 72

Strategy How To Measurement Analytics 72

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to every customer service interaction. That is a risk. It’s not a plan.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78