Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. The Anatomy of a Results-Focused Editorial Calendar 1.

How To 52

How To Content Marketing Analysis eBook 52

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

NOVEMBER 29, 2023

For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

APRIL 1, 2024

Knowing the problems your customers need to solve can help you confidently create SEO-driven content that: Focuses on what your audience is hungry to learn about Delivers relevant information in formats that work best Stays specific and on brand, rather than adding to all the online “noise” Knowing is not easy, however, for the reasons discussed.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

DECEMBER 3, 2019

Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. d) How Twitter Effectively Leverages Social Media for Earnings via Q4 Inc. Detailed briefing here. See item #2 here for more.

Data 89

Data Enterprise Survey Instagram 89

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. They get it wrong.

International 62

International Internal Digital PR Course 62

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Please keep reading for the full analysis.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR specialises in custom-created, on-site training programmes.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. How will they deal with the media? The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? This works especially well for startups and smaller businesses who don’t have resources to hire people with a lot of experience, but also can’t afford to totally outsource all their social media.

Community 28

Community Agency Internal International 28

Prohibition

JANUARY 7, 2022

Problems on social media. As new media is evolving fast and people are always connected, social networks offer an impressive opportunity for everyone to express their opinion, rate and review a brand but also give feedback to solve issues. Social media is a double-edged sword. Will social media be used?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to every customer service interaction. That is a risk. Ben: Gotcha.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Who needs crisis communication? Personnel in charge of security. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 158

Tools Media Software Analysis 158

Cision

MAY 3, 2017

Couldn’t there have been a better way to evaluate the risk of the situation and build an understanding of what customers need and what a brand’s risks really are? Yes, absolutely, and it starts with an analysis of user generated content. This is the new paradigm airlines are going to have to live in.

Airlines 137

Airlines How To Engineering Radio 137

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

MAY 3, 2017

Couldn’t there have been a better way to evaluate the risk of the situation and build an understanding of what customers need and what a brand’s risks really are? Yes, absolutely, and it starts with an analysis of user generated content. This is the new paradigm airlines are going to have to live in. About James Rubec.

Airlines 65

Airlines How To Engineering Data 65

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. It is important to be transparent and honest in your business dealings, and to always act with integrity.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Shift Communications

AUGUST 24, 2016

And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. The question is why?

Data 60

Data Marketing System Google 60

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. 3 Social media matures.

Publicity 164

Publicity Ethics Community Data 164

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Data Closes Deals.

Data 102

Data Meeting Measurement Guidelines 102