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The 20 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Event & Experiential Marketing. Internal Communications.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Sterling and his team have robust forums set up for both organizations, providing a perfect way to listen to devoted customers every day. “I I want to be close enough to my customers to smell them,” Sterling told me.

Software 328
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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

The results spoke volumes: While market share initially dropped from 37% to 7%, J&J regained its market position within a year through consistent, transparent communication and the introduction of tamper-resistant packaging.

Crisis 78
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Yes, that’s right, it’s not just for marketing teams! It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Strategy 370
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What is Brand Tracking? 16 Brand Health Metrics You Should Measure

Prowly

It's covered by key metrics like brand awareness, customer loyalty, and brand sentiment. By regularly tracking these metrics, you can identify strengths and weaknesses and make more consumer and market-orientated decisions. Supporting marketing strategy. Use market benchmarks and monitor customer loyalty.

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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

SEE NEW MEDIA MONITORING FEATURES IN ACTION 4 ways to get more strategic with media monitoring Read the theoretical scenarios below and learn how to conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries. Found any specific customer frustrations or pain points? Scenario 1.

Data 104
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The 21 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Event & Experiential Marketing. Supporting event and experiential marketing is increasingly important for a PR professional. Internal Communications.

Training 370