Waxing UnLyrical

JUNE 12, 2013

Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations. Where do customer expectations come from? Marketing, word-of-mouth, and online commentary are just a few examples. And that step is within your control.

Customer Service 106

Customer Service Publicity Film Measurement 106

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Competitor analysis. Trend and market research plus campaign monitoring. Product and innovation management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Send links via SMS texts. Shorten URLs. Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 132

Survey Social Media Consumer Media 132

Contently - Strategy

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

SEO 86

SEO Content Marketing B2B Tools 86

Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

Agility PR Solutions

SEPTEMBER 14, 2021

It’s used for marketing, branding, PR, and even customer service. The post 6 industries that benefit from influencer marketing campaigns appeared first on Agility PR Solutions. Not only has social media permeated our daily lives, but it has also become a staple in the world of business.

Industry 97

Industry Marketing Customer Service Social Media 97

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Branding 195

Branding Brand How To Reputation 195

Agility PR Solutions

JANUARY 28, 2021

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. The post How an original marketing campaign helps your brand stand out appeared first on Agility PR Solutions.

Banking 97

Banking Branding Brand Customer Service 97

Agility PR Solutions

JUNE 14, 2021

AI chatbots, for example, are helping with customer service. The post Why AI and marketing automation is the future of content creation appeared first on Agility PR Solutions. These tools streamline workflows, resulting in greater efficiency. AI recruiting tools help with talent management.

Customer Service 97

Customer Service Marketing Tools Examples 97

5W PR

JUNE 13, 2023

It gives customers the confidence to make informed purchasing decisions without physically trying the products. Skincare Analysis and Customization AI can analyze skin conditions and provide personalized skincare analysis. This information can be used to recommend customized skincare routines.

Analysis 88

Analysis Customer Service Data Trends 88

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. Services vary between basic queries to complex search strings.

Web 68

Web Social Media Tools Enterprise 68

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Priscilla is the marketing coordinator for Critical Mention.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

APRIL 23, 2019

Analysis: A 19% difference is a pretty wide gap. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. click any image for higher resolution ).

Technology 125

Technology Study Communications Survey 125

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority. As a result, they buy more pizza and are happier about the experience.

Branding 223

Branding Brand Pitching Conference 223

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” Truescope pricing and customers. So, how can it possibly compete?

Tools 156

Tools Media Software Analysis 156

5W PR

APRIL 25, 2023

This leads to better insights generated by AI marketing tools. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. Increased Sales AI B2B marketing can boost sales by finding new leads and opportunities. This results in better outcomes and higher profits.

B2B 97

B2B Customer Service Data Analytics 97

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Community 102

Community Communications Case Study Customer Service 102

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

DECEMBER 4, 2024

SEE NEW MEDIA MONITORING FEATURES IN ACTION 4 ways to get more strategic with media monitoring Read the theoretical scenarios below and learn how to conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries. Found any specific customer frustrations or pain points? Scenario 1.

Data 104

Data Media Product Launch Analysis 104

Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

How To 194

How To Wikipedia Engineering Web 194

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Twitter Print 120

Sword and the Script

AUGUST 4, 2020

As such many of the PR tech vendors have brought features to the market for this purpose. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 145

Media Relations Media Print Software 145

5W PR

FEBRUARY 8, 2021

COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

PR 20/20

DECEMBER 20, 2018

Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble. Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign. How can we market it? How can marketing get us there?

Marketing 57

Marketing Customer Service Technology Strategy 57

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Pauline Chow , a data scientist at Clique Inc., Dan encouraged brands to share the information about competitors with sales teams.

Media 120

Media Social Media Community Measurement 120

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Data Marketing SEO 52

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Even though 57% of marketers said Stories were very effective or somewhat effective, a whopping 35% said they were “uncertain” of overall effectiveness. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

The Resolution Blog

MAY 7, 2019

At the end of it, actually; in the analysis part. Understanding the analysis, like finding out how the audience interacted with a certain piece of content is where AI can have the most impact. Do you find that the technology used in the workflow varies in different markets? Or when we’re productively pushing our content?

Technology 120

Technology Analysis Data Tools 120

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).” This can help drive your messaging.

Reputation 88

Reputation Financial Training Enterprise 88

Sword and the Script

JANUARY 16, 2024

That’s true in any market – and public relations (PR) is notwithstanding. The analysis will give you typical views such as the volume-of-coverage and share-of-voice. Pricing and customers The company says it has 500 customers and does well with PR agencies, mid-market corporations and small- and medium-sized businesses (SMBs).

Software 135

Software Pitching System Analytics 135

The Hoyt Organization

APRIL 17, 2024

And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customer service. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. It can also help you create customized services to meet their needs and challenges.

Google 86

Google Publicity Customer Service Web 86

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. Sentiment analysis is another powerful tool that AI can benefit from.

Social Media 62

Social Media Trends Media Analysis 62

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).” This can help drive your messaging.

Reputation 78

Reputation Financial Training Enterprise 78