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SEE NEW MEDIA MONITORING FEATURES IN ACTION 4 ways to get more strategic with media monitoring Read the theoretical scenarios below and learn how to conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries. Scenario 1. Your mention browser now only shows the mentions for this keyword.
And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customerservice. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. This can give you valuable insights into their strategies, productlaunches, and media coverage.
List and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. Offer exceptional and empathetic customerservice. Share customer stories and testimonials to build trust.
When we B2B PR folks sit down to put together the latest version of XYZ productlaunch, what comes to mind? Are you set up to engage them quickly with customized information? What if customerservice is a deal breaker and the prospect is using social to test your capabilities? How many hits we can get?
It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.
Online communities deepen connections and build relationships with customers and prospects that impact product development, customerservice, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool.
For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customerservice etc. Having someone from legal, customerservice, communications, and public relations on the team ensures that all bases are covered.
Event planning: PR practitioners may plan events such as productlaunches, conferences, or charity events to get media attention and generate positive publicity. This could include the rise of new social media platforms and the increasing use of social media for customerservice and engagement.
It comes down to productlaunches. It comes down to every customerservice interaction. Risk management is a little different in that it’s kind of held together with more statistical analysis, more history. Chris: We have to be aware of everything, quite frankly.
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