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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

SEE NEW MEDIA MONITORING FEATURES IN ACTION 4 ways to get more strategic with media monitoring Read the theoretical scenarios below and learn how to conduct coverage analysis, build strategic dashboards, create focused mention alerts, and refine queries. Scenario 1. Your mention browser now only shows the mentions for this keyword.

Data 104
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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customer service. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. This can give you valuable insights into their strategies, product launches, and media coverage.

Google 87
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2024’s Top 5 PR Trends: What to Watch

Newsfile

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust.

Trends 105
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B2B Launch Checklist: Micro-Moments and the Buyer Experience

Shift Communications

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities? How many hits we can get?

B2B 60
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool.

Marketing 213
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How to Prepare a PR Crisis Plan

Prohibition

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62