The Proactive Report

DECEMBER 9, 2022

With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Who is in your audience?

Analytics 246

Analytics YouTube Analysis Data 246

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Buzzstream

NOVEMBER 19, 2024

Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR. What is Digital PR? Costs In short, digital PR typically has a lower cost than traditional PR campaigns.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Cision

SEPTEMBER 5, 2017

One of the most common reasons behind the failure of earned media strategy is the lack of analysis. You can also collaborate with other publishing partners such as journalists, editors and PR agencies instead of just pitching your content to them. So the question is, how do you implement a successful earned media strategy?

Strategy 244

Strategy How To Media Measurement 244

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. It’s truly good content, digital PR.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

OCTOBER 30, 2023

Audience Analysis Knowing as much as you can about your audience has always been the key to success. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Discover your current Brand Visibility Score. Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

SEPTEMBER 23, 2024

Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values. In this post, I’ll explain why you should use digital PR for link building and how to get started with your first campaigns. How is Digital PR Used for Link Building?

Digital PR 62

Digital PR Google SEO Pitching 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Sword and the Script

DECEMBER 3, 2024

Ayelet Noff , who owns SlicedBrand and is the Co-Founder and CEO of Dazzle, summarizes the catalyst for the business idea as taking the “growing grunt work” out of PR. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products.

Software 155

Software Measurement B2B Training 155

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 6, 2024

However, based on our analysis of thousands of tweets, except for #prrequests, most media requests on X were from UK-based journalists. PRs and link builders of any size. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches.

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR?

Internal 62

Internal International Digital PR Course 62

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Tip: CoworkingCafe also breaks its analysis and posts into large, medium-sized, and small cities.

Study 62

Study Pitching How To Data 62

Buzzstream

JULY 1, 2024

Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third. And if you can, avoid pitching to sites you find on lists. I outline an entire pitching strategy in my video below: 4. So, we know that a lot of SEOs are using guest posting.

SEO 118

SEO Study Google Data 118

5W PR

OCTOBER 18, 2024

Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Media monitoring and analysis is another strategy companies can utilize. Next, use sentiment analysis tools to gauge the overall sentiment of mentions. Monitor both online and offline media outlets.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

MAY 9, 2018

This analysis showed that although replies might be similar for two outreach types, actual placement rates differ significantly. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. First, to clarify what we mean by “outreach” vs. “organic” links.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

JULY 3, 2024

We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. I don’t necessarily agree with this since a brand-new site can create and pitch content as quickly as established sites. Given that, just forking over cash for backlinks to get value fast seems appealing, right?

SEO 62

SEO Google Digital PR Analysis 62

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

JULY 10, 2024

There are a few different types: One-to-One Link Exchanges If you’ve worked in the digital marketing space (especially SaaS) I’m sure you’ve seen an email like this: When someone links to you and you link back, these links are also known as reciprocal links. But does this mean these reciprocal links were all link exchanges?

SEO 117

SEO Guidelines Banking Google 117

Buzzstream

SEPTEMBER 25, 2024

However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. All these new people into digital PR.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. What should digital PRs know about internal linking? Time spent actually configuring it.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JANUARY 24, 2024

You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool. Tip: You can search for the same keywords as your asset, but you will typically run into others trying to rank for the exact keywords, and thus, your pitch won’t be as effective.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? Do they still cover the same industry/beat?

How To 62

How To Pitching Tourism Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once a company decides to launch a new product, the first step is to frame the launch holistically. Score an Exclusive Under Embargo.

Product Launch 59

Product Launch Agency Consumer Film 59

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ).

Technology 12

Technology Company Software Marketing 12

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once a company decides to launch a new product, the first step is to frame the launch holistically. Score an Exclusive Under Embargo.

Product Launch 52

Product Launch Agency Consumer Film 52

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.

Blogging 62

Blogging Google SEO Writing 62