Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Branding Brand Ethics 78

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 123

Ethics Data Strategy Privacy 123

5W PR

APRIL 16, 2025

Regular feedback from local markets, social media sentiment analysis, and cultural advisory boards can help track progress and identify areas for improvement. The wellness industry continues to expand globally, making cultural sensitivity not just an ethical imperative but a business necessity.

Branding 78

Branding Brand Marketing Local 78

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Regular reputation audits help identify potential vulnerabilities before they become liabilities.

Reputation 78

Reputation Branding Brand Crisis 78

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. Determining what particular courses of action are decent, fair, honest, etc.

Ethics 94

Ethics Pitching Privacy Technology 94

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024.

Trends 333

Trends Industry Government Data 333

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Reputation Us

JANUARY 23, 2025

The Role of AI and Automation in Shaping Corporate Reputation Explore how AI tools can influence and manage personal or corporate reputations, from automated reviews to social media monitoring and sentiment analysis. Boggs will discuss ethical concerns and how AI can be used responsibly in managing public perception.

Reputation 78

Reputation Crisis Insurance Insurance 78

5W PR

DECEMBER 29, 2024

Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices. Invest in robust technology infrastructure to support data collection, analysis, and personalization efforts. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

Mindful Marketing

JANUARY 14, 2023

Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics? The AI’s perception as both a sinner and a saint provide context for the important question: Does ChatGPT have ethics?

Ethics 90

Ethics System Training Data 90

5W PR

DECEMBER 21, 2024

Sustainability Environmental concerns are driving consumer choices, with a preference for eco-friendly packaging, ethical sourcing, and sustainable production practices. Invest in robust technology infrastructure to support data collection, analysis, and personalization efforts. First is data privacy and security.

Consumer 78

Consumer How To Privacy Fashion 78

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis International 53

Agility PR Solutions

MAY 1, 2020

The post A look at communications ethics in times of crisis appeared first on Agility PR Solutions. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the future. This new reality has fostered a dynamic shift in the media landscape. […].

Ethics 94

Ethics Crisis Communications Google 94

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. The Defense Security Service recommends creating detailed response protocols for various threat levels.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The Humans Needed, More Than Ever report provides an in-depth analysis of AI's evolving impact on public relations.

Publicity 126

Publicity Ethics Government Policies 126

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Ethical Voices

MAY 18, 2023

Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure.

Ethics 83

Ethics Reddit Energy Advertising 83

Stephen Waddington

JULY 1, 2021

Developing a Corporate Digital Responsibility governance framework To address CDR risk organisations need to develop a framework, underpinned by ethical values, to describe their management of data. Adopting a multi-function, multi-stakeholder approach is a good starting point outlined in the report.

Corporate 141

Corporate Report Privacy Government 141

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. It’s punchy analysis that should be a wake up call for professional communicators. Marketing and PR practitioners have a responsibility to be ethical and fair in their communication with the public. The hype surrounding AI is unhelpful.

Ethics 68

Ethics Marketing Survey Analysis 68

Agility PR Solutions

OCTOBER 25, 2021

The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Corporate social responsibility (CSR) is a source of positive public relations.

Corporate 156

Corporate How To Ethics Consumer 156

NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. It often stirs debate about how much some of this tech actually falls under the category of AI.

Company 148

Company Web Ethics Analysis 148

Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Wadds Inc.

NOVEMBER 21, 2024

Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. Its in-depth analysis of what reputation means to a modern organisation, allied to clear, actionable advice for management, measurement and crisis handling, is invaluable.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Stern + Associates

FEBRUARY 20, 2023

Our methodologies ­– which center and privilege culture, context and inclusion in machine learning and computer vision analysis – create non-biased and culturally nuanced algorithms to give tech companies a holistic perspective on various business and social issues.

Local 118

Local Community Ethics Education 118

Stephen Waddington

MAY 24, 2022

Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. There is limited quantifiable analysis of the contribution of public relations to value creation whether that be financial, sustainability, or societal.

Publicity 149

Publicity Reputation Study Crisis 149

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. My current research is focused on ethics and internal communication. Her research focuses on public relations management, organizational power, and ethics. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 96

Ethics Advertising Advertising Analysis 96

Onclusive

AUGUST 30, 2023

With a competitor and risk analysis tool, you can easily figure out who’s best to talk to with the ability to identify target influencers and audiences within mainstream and social media. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Branding 195

Branding Brand How To Reputation 195

Sword and the Script

OCTOBER 15, 2024

no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor. These filters resulted in a report that covered six large language models (LLMs), 104 vendors covering generative AI use cases across five areas: writing (16); research (10); analysis (17); design (31); and ideation (30).

Report 142

Report Marketing Analysis Tools 142

PRSay

APRIL 4, 2018

Obtaining the APR tells employers you have demonstrated the ability to perform as a strategic communicator to a high professional standard, that you have demonstrated your decisions are grounded in strong ethical approaches and that the professional process you use is based on current best practices. Notice that word “current.”

Ethics 121

Ethics Study Measurement Government 121

Prowly

FEBRUARY 3, 2025

Think about: Sentiment analysis Ask AI to analyze customer feedback and social media mentions to understand your audience's emotions and brand perception. Customer analysis Process large volumes of information, such as customer reviews and comments, to extract key themes and focus on them for effective short-term wins.

Examples 104

Examples Branding Brand How To 104

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Corporate 195

Corporate Reputation Branding Brand 195

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. The key phrase is “similar businesses.” Image Credit: Pixabay ) .

Data 120

Data How To Retail Ethics 120