NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. It often stirs debate about how much some of this tech actually falls under the category of AI.

Company 148

Company Web Ethics Analysis 148

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. The hype surrounding AI is unhelpful.

Ethics 68

Ethics Marketing Survey Analysis 68

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 110

Local Community Ethics Education 110

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

APRIL 4, 2018

Obtaining the APR tells employers you have demonstrated the ability to perform as a strategic communicator to a high professional standard, that you have demonstrated your decisions are grounded in strong ethical approaches and that the professional process you use is based on current best practices. Notice that word “current.”

Ethics 121

Ethics Study Measurement Government 121

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Data 78

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.

Publicity 90

Publicity Ethics Analysis Data 90

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Education Ethics Survey 78

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

5W PR

JUNE 14, 2024

These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them. The Role of PR in Humanizing AI Innovations Effective public and media relations is crucial for making AI technologies accessible and relatable to the general public.

Publicity 88

Publicity Analysis Healthcare Tools 88

Wadds Inc.

NOVEMBER 12, 2023

As someone who bridges management and public relations research and practice, my contribution was to provide a critical analysis of the project and comment on the relevance of its outcomes to practitioners. Big data and algorithms. since 2016, [have] kept a very high position in our discussions," said Tench.

Communications 105

Communications Big Data Leadership Data 105

Presspage

FEBRUARY 15, 2024

This instant analysis capability marks a significant shift from traditional, slower approaches, enabling IR professionals to swiftly react to market changes. Embracing this technology helps companies meet investor needs and solidify lasting relationships. But how can IROs make the most of these new technologies?

Analytics 78

Analytics Data Ethics Privacy 78

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 The 136 page report is available as a free download. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Education Ethics Survey 78

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. These are important areas to be explored in the future.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Stance is an “alternative to traditional sentiment analysis.”

Software 119

Software Pitching Ethics Privacy 119

5W PR

JULY 2, 2024

Building trust and empathy in a digital age Though AI excels at data analysis and content personalization, it falls short of building genuine human connections. Navigating the ethical labyrinth of new technologies The fast development of AI raises a number of ethical and social concerns.

Ethics 78

Ethics Media Privacy Analysis 78

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.7

Government 88

Government Survey Technology Ethics 88

Stephen Waddington

JUNE 26, 2018

The march of technology in PR is undeniable. AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. AI goes a stage further.

Ethics 69

Ethics Technology Analysis Conference 69

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. More sophisticated text analysis is also possible. GPT-3 is very good at summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

APRIL 19, 2016

To keep up, brands must stay ahead of the technology curve, understand that social media is not a vertical, but a horizontal layer that wants to touch every part of business, from customer acquisition to customer retention. Brands must understand data collection and analysis and must be able prove quantifiable value.

Ethics 120

Ethics Consumer Leadership Groups 120

Wadds Inc.

OCTOBER 12, 2023

New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. Not all practitioners use these tools, but where they do, the impact has been recognised as improving and levelling up skills.

Publicity 105

Publicity Tools Exercises Ethics 105

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. Cision’s comprehensive analysis of AI conversations across traditional and social media from July 2022 to July 2023 provides valuable insights for PR clients on this landscape.

Ethics 71

Ethics Analysis Communications Trends 71

NewsWhip

NOVEMBER 15, 2023

Our digests enhanced with GPT technology will build on this pre-existing desire to receive insights off-platform, and offer even greater summarization and analysis at a glance. Simple, right? The post Stay ahead and save time with NewsWhip’s AI Digest appeared first on Newswhip.

Guidelines 97

Guidelines Ethics Analysis Web 97

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. These could be survey design, analysis of datasets, content production, or pitching.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Have an interesting announcement from a PR technology vendor? Now with the variants, it’s like déjà vu. Estimating PR software pricing.

Software 88

Software Print Tools SEO 88

Prohibition

SEPTEMBER 26, 2024

This revolutionary technology is completely changing the way in which brands approach influencer marketing. Diving Deep: AI-Powered Campaign Analysis AI in influencer marketing shines in its ability to analyse campaign data. Enter AI (Artificial Intelligence).

Branding 62

Branding Brand Marketing Ethics 62

Sword and the Script

DECEMBER 14, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. Rosy outlook for B2B tech marketers.

Marketing 102

Marketing Survey B2B Government 102

Sword and the Script

SEPTEMBER 14, 2022

It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology. Perhaps this is a matter of PR ethics , but I’d like to believe it is more of a matter of due diligence. Responsibility to stay informed about technology.

Survey 95

Survey Communications Media Engineering 95

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. As AI technology becomes more prevalent, the risk of information asymmetry in financial markets may increase.

Financial 78

Financial System Ethics Data 78

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology. AI goes a stage further.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Grammarly: For content editing and optimization.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Social listening and analysis of news coverage on these sources will become more important to brands as they carry more weight in the trust barometer.”.

Marketing 186

Marketing Content Marketing Data Social Media 186