Presspage

JUNE 16, 2023

When it comes to conducting financial analyst meetings, AI-powered platforms can also assist. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

Financial 78

Financial System Ethics Data 78

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. PR research, analysis and evaluation are more accessible than ever!

Measurement 183

Measurement Communications Analysis Data 183

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Most importantly, COVID-19 led to a wave of financial uncertainty. As a result, the way financial companies talk to the public had to change as well. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Stern + Associates

AUGUST 8, 2022

While financial services companies are farther ahead in terms of securing their systems, Painter says companies in every industry must assume they are vulnerable and take every necessary step to protect customer data as well as their own. The post Expert Analysis: Cyber Attacks Are Happening Right Now. CYBER-PREPARING FOR THE FUTURE.

Analysis 62

Analysis Government System Policies 62

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Financial Investment: While AI tools can be cost-effective in the long run, initial investments are necessary. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? By nurturing these relationships, organizations see their time and financial investments return as their solutions are adopted for best understanding customer need.

Local 118

Local Community Ethics Education 118

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations.

Reputation 88

Reputation Financial Training Enterprise 88

Contently - Strategy

AUGUST 16, 2024

These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. Gemini is Google’s new family of AI products that are capable of code generation and review, content creation, and information retrieval and analysis. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 111

LinkedIn Examples Branding Brand 111

Agility PR Solutions

NOVEMBER 10, 2020

Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. As financial technology moves forward, it affects all other sectors. Consequently, the consumers’ growing […].

Trends 155

Trends Industry Marketing Financial 155

Reputation Us

APRIL 12, 2023

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations.

Reputation 78

Reputation Financial Training Enterprise 78

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>>

Pitching 121

Pitching Study Technology Report 121

Newsfile

FEBRUARY 27, 2024

Bloomberg News Bloomberg News started in 1990 and specializes in financial reporting. Furthermore, your press releases are integrated with relevant financial data and users are alerted to important updates from press releases that match their interests. Financial professionals can access press releases directly within the platform.

Financial 52

Financial Media Analytics Newspapers 52

Wadds Inc.

SEPTEMBER 7, 2023

My analysis is consistent with the report. These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices.

Report 116

Report Publicity Study Analysis 116

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis. Each year, as Q4 begins, we kick off the coming year’s planning process in earnest.

Communications 78

Communications Analysis Leadership SEO 78

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? The promise of continuity already has people cheering.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

JULY 25, 2023

About half were senior financial leaders, such as CFOs, and the other half were senior marketing leaders including CMOs. Improve “knowledge and use of marketing technologies.” The report is based on a survey commissioned by B2B agency Transmission and conducted by the research firm Savanta. It’s called goodwill.

B2B 95

B2B Branding Brand Marketing 95

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

MARCH 5, 2024

Despite this, the company’s chief executive, Rob Stone, told customers in the email correspondence: ‘Please be assured that there is no evidence that any financial, banking, log-in credentials or sensitive information has been compromised.’” She also quotes two anonymous Onclusive customers.

Software 126

Software B2B Pitching Data 126

Sword and the Script

MAY 18, 2021

30% said, “new technologies that are helping businesses and consumers.”. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. The Financial Times 79%. 37% said, “‘feel good’” stories on how companies and communities are helping others.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 143

Survey Software B2B Pitching 143

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 118

Policies Energy Government Crisis 118

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Financial data published on the press release include: Revenue increased 1.6% It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority. million; and. Net loss was $7.8

Analytics 68

Analytics Report Technology Pitching 68

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. CityAM covers the full report and analysis. With Covid vaccinations now underway, there could be some more good news on the horizon for the UK tech scene. The Daily Telegraph has the full story.

Google 62

Google Ethics Banking Radio 62

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. Here are some interesting posts by or about the PR technology community that stood out to me this month: What’s in your wallet? “PR

Publicity 84

Publicity Survey Enterprise Pitching 84

Mindful Marketing

JULY 30, 2022

Jason Kichline is founder and chief technology officer of OnSong , namesake of one of the world’s most widely used music performance apps. Although OnSong certainly considered income projections, it’s analysis was much more circumspect and other-oriented , which is evident as Kichline explains three main reasons for the move: 1.

Software 83

Software Consumer Analysis Examples 83

Stephen Waddington

OCTOBER 20, 2020

To my mind, it resembles closely what we saw during the financial crash. Many of the companies in this analysis are the agency titans of the coming decade,” added Ingham. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms.

Agency 117

Agency SEO Groups Energy 117

The Hoffman Agency

NOVEMBER 30, 2023

Most of the criticism has centred on the figure, with national outlets, such as the Guardian and Financial Times , comparing it to the USA’s ($52B) and EU’s (€43B) sizably larger investments. The government’s view was, of course, featured, although not as convincingly.

Government 36

Government Analysis Policies Industry 36

Buchanan PR

SEPTEMBER 19, 2022

A live-streaming financial news network, Cheddar broadcasts daily from multiple locations, including the floor of the New York Stock Exchange and the White House. Cheddar covers the latest in business, culture, media, technology, and innovation. to provide analysis. million viewers are under the age of 35. Its audience of 16.8

Journalism 52

Journalism Media Financial Local 52

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. Business Wire has access to a lot of information.

Financial 166

Financial Video Consumer Data 166

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Branding Brand 52

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. The Role of Technology on the Legal Market. likes to say. Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92