Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% to approximately $5.5 Case in point?

B2B 122

B2B Marketing Survey Software 122

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. We recommend using someone on the PR team, whether internal or with an external agency. Press releases are announcements. You get the idea.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

SEPTEMBER 21, 2018

Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Some of those pillars like strategy and analysis call for full-time oversight. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. billion ,” according to a new report from Burton-Taylor International Consulting. But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results.

Survey 179

Survey Marketing B2B Study 179

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. The last point is particularly important in marketing because people do not make rational decisions.

Creativity 78

Creativity Study Survey Advertising 78

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! Conducting media monitoring analysis.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

JUNE 11, 2020

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JUNE 15, 2016

Statistical Analysis and Data Mining. Analysis and Application: This is about seeing the bigger picture. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed.

LinkedIn 100

LinkedIn SEO Infographics Data 100

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Make a list of top competitors, and visit their company blogs to conduct a high-level analysis. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged.

Blogging 51

Blogging Brand Branding How To 51

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. It is simple: participants first write their ideas without discussion on Post-it notes. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis.

How To 60

How To Software System Employee 60

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. WriterBuddy AI Tools Industry Analysis Strategy: Using an enticing data visualization to build links. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. If they visualized the data in a chart or infographic. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Data Closes Deals. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106