Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 189

Writing Communications Marketing B2B 189

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

MAY 7, 2020

Are you more interested in e-commerce and technology? Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target.

Retail 245

Retail Twitter Real Estate Trends 245

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. The technology scrapes information from the internet to create a written response based on probability, not reason.

Publicity 185

Publicity Software Education Technology 185

Flack's Revenge

MARCH 9, 2021

The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. Think Google or Xerox. How did they do this? Challenges.

Case Study 266

Case Study Marketing Software Technology 266

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Tools such as SWOT (strengths, weaknesses, opportunities and threats) and PESTLE (political, economic, social, technology, legal and environmental) analysis are useful to help define a micro or macro environment. #5 Ensure that you focus on your public and the media it uses.

Writing 106

Writing Publicity How To Measurement 106

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For reference, the median DR in our analysis was 74. So, you’ll also need to judge the quality of the writing itself. So, focus on the higher DA/DR opportunities where you can.

Analysis 90

Analysis SEO Guidelines Google 90

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. 15% say they are using it frequently or fairly frequently.

Tools 98

Tools Writing Pitching Web 98

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Flack's Revenge

MAY 14, 2019

This means riding related breaking news, typically by offering execs as a source of color commentary or analysis. The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. Company Culture, Startup Stories, Exec Profiles.

Survey 195

Survey Journalism Agency Data 195

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Predictive traffic analysis. “We

Software 130

Software Pitching Analysis Community 130

The Proactive Report

SEPTEMBER 10, 2014

The top line share of voice analysis shows how these major tech brands fare: Not surprisingly Google takes the lead, followed closely by Microsoft, then IBM, Amazon, Cisco, Oracle, Intel, HP, Dell, and EMC. Why I Like This Technology. You can see who is writing what, where, and when. TechnoVision Tech Media Report.

Report 133

Report Big Data Branding Brand 133

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 164

Study Communications Survey Pitching 164

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. Analysis: In my opinion, the situation Cision is sad, because it’s got a lot of history in PR, but inevitable.

Software 155

Software Measurement B2B Training 155

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. The Average Cost of a B2B Content Asset is $2,791 [Data Analysis].

Blogging 152

Blogging B2B Software SEO 152

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. Coverage was scant and inconsistent. I wanted to change that, or at least challenge that thinking. ” 2.

Software 131

Software Wikipedia B2B Pitching 131

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” At the same time, the words vendors use have shifted.

Media Relations 146

Media Relations Media Print Software 146

Stern + Associates

JUNE 20, 2024

Stew Friedman’s groundbreaking book, “ Baby Bust ,” gets the full 10 th anniversary treatment with an updated special edition that includes new analysis of how people’s plans to have children have changed over the last decade.

Technology 115

Technology Policies Groups Analysis 115

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Stephen Waddington

JUNE 16, 2022

The tool dataset will be characterised against a taxonomy based on the application in practice, ranging from research to planning, and from image manipulation to writing. The CIPR plans to publish the dataset and its analysis. The level of perceived automation or artificial intelligence (AI) sophistication will also be recorded.

Tools 104

Tools Analysis Video Technology 104

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Other skills and attributes are more timeless. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Being a certified digital marketer, he understands how modern technology shapes the PR industry. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships.

Software 135

Software Pitching System Analytics 135

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Focus on the findings instead. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Here’s a roundup of other news and links from the world of PR technology. Case in point? Image credit: Backlinko home page.

SEO 129

SEO Content Marketing Marketing Software 129

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant. Essentially, it does the analysis for you, so you can spend more time on strategy.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. As I wrote this time last month , Notified, Muck Rack, and PRophet both offer gAI based on OpenAI technology. Video Analysis.

Survey 143

Survey Software B2B Pitching 143

Remote PR Jobs

MAY 10, 2022

How would you assess your writing skills? Seeing as PR is at the intersection of communication and technology, there is always more to learn. Whether that be a new social media platform, engagement strategy or optimization analysis, the world of PR is rarely stagnant. Are you a natural communicator?

Analysis 130

Analysis Technology Interviews Writing 130

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.

Publicity 90

Publicity Ethics Analysis Data 90

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Obviously, this approach fails, and it fails in hilarious fashion (at one point, Greg responds to Kendall by saying that his main takeaway from the media coverage is that “the internet is big”).

Media 162

Media Fashion Television Radio 162