Stern + Associates

JULY 24, 2024

Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Action Tip: Conduct thorough market research to develop detailed buyer personas.

B2B 62

B2B Marketing Analytics Case Study 62

HMA Public Relations

FEBRUARY 23, 2018

So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt. The post Twitter Analytics Takeaways appeared first on HMA Public Relations.

Analytics 40

Analytics Twitter Blogging Publicity 40

Prohibition

SEPTEMBER 19, 2024

This blog will delve deeper into how SEO can supercharge your writing skills and the benefits of using SEO insights to craft data-driven campaigns. Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. Enter SEO (Search Engine Optimisation).

SEO 62

SEO Engineering B2C Writing 62

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Brands can analyze user behavior and preferences to tailor their messages to individual interests.

Viral 78

Viral Digital PR Storytelling Reputation 78

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 143

eBook YouTube Video Social Media 143

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Contently - Strategy

SEPTEMBER 17, 2024

You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. Let’s say your team’s content strategy has been rolling along according to plan for months or maybe even years. And yet, the results still don’t reflect the effort.

Exercises 52

Exercises SEO System eBook 52

5W PR

OCTOBER 10, 2023

Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Data-driven insights Use analytics tools to gain insights into the company’s social media performance. Know their interests, pain points, and preferred social media platforms. Tailor the PR efforts accordingly.

Social Media 88

Social Media Consumer Media Crisis Management 88

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 137

eBook Product Launch Software Internal 137

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. If you’re starting from scratch with your customer research, Google Analytics and your own audience surveys can become your best buds.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Newswires (press releases). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Infographics 52

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

5W PR

MAY 24, 2021

For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Alternative formats.

Guidelines 88

Guidelines Infographics Writing Examples 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effective blogs tend to publish longer posts.

Survey 172

Survey Marketing B2B Study 172

Solo PR Pro

JUNE 9, 2015

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. Securing Guest Blogging Opportunities. Some other thoughts to keep in mind as you pursue guest blogging opportunities include: Research. Guidelines.

Blogging 40

Blogging Guidelines eBook Viral 40

Contently - Strategy

OCTOBER 4, 2023

There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. Enjoyed this blog, click below to see some of the other blog content we have on our page.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Social Media Analytics: Analyzing social media for engagement and trend insights. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 100

Engineering Writing Mobile SEO 100

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. It’s also what Google Analytics can tell you. You also know that most paid SEO tracking systems pull in Google Analytics data. Ironically, some of the most expensive SEO software providers just offer prettied up Google Analytics and Google Webmaster Tools data poured into a different looking interface.

Measurement 100

Measurement Analytics Google SEO 100

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

AUGUST 8, 2024

Highlight your best work — while boosting traffic Finally, a year-in-review can be a strategic way to share your brand’s best work from the past year, whether that’s blogs, research, graphics, etc. — and boost traffic to that content while you’re at it. These tools help streamline data collection and analysis.

How To 52

How To Data Trends Software 52

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. How to use Google Analytics (or whatever program your company uses). Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. How to use Google Analytics (or whatever program your company uses). Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. How to use Google Analytics (or whatever program your company uses). Write web content.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). You can gather feedback from data: Are people engaging with your content? Simplicity.

Branding 117

Branding Brand Infographics Analytics 117

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Using data and analytics to inform content production: The media has learned this lesson well. They watch their analytics with a very sharp eye and use the data to inform their choice of content. 500 companies blog than F500. Brand newsrooms must do the same.

Trends 100

Trends Media Case Study SEO 100