ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Companies are leveraging analytics to understand audience behavior, track campaign performance, and refine their strategies based on real-time insights. Today, a data-driven approach is paramount.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

FEBRUARY 9, 2025

Develop a company blog that showcases your expertise and provides real value to readers. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Press releases still matter but require a modern approach.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

DECEMBER 31, 2024

Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. Use analytics tools to gain insights into the audience’s behavior and preferences. Respond to comments and messages, run contests and giveaways, and encourage user-generated content.

Creativity 78

Creativity Social Media Strategy Brand 78

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. If you’re starting from scratch with your customer research, Google Analytics and your own audience surveys can become your best buds.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Newswires (press releases). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: CMS logins to blogs, content libraries, asset pools. Paid Media. Conclusion. Disclosure: Cision/Vocus is a SHIFT client.

Data 157

Data Data-Driven PR System Analytics 157

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement. Instead, explain why the announcement truly matters.

Writing 78

Writing How To Product Launch Crisis 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effective blogs tend to publish longer posts.

Survey 183

Survey Marketing B2B Study 183

Stern + Associates

JULY 24, 2024

Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Action Tip: Conduct thorough market research to develop detailed buyer personas.

B2B 114

B2B Marketing Analytics Case Study 114

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 141

eBook YouTube Video Social Media 141

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Analytics 147

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. It’s also what Google Analytics can tell you. You also know that most paid SEO tracking systems pull in Google Analytics data. Ironically, some of the most expensive SEO software providers just offer prettied up Google Analytics and Google Webmaster Tools data poured into a different looking interface.

Measurement 100

Measurement Analytics Google SEO 100

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 134

eBook Product Launch Software Internal 134

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. How to use Google Analytics (or whatever program your company uses). Write web content.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. How to use Google Analytics (or whatever program your company uses). Write web content.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. How to use Google Analytics (or whatever program your company uses). Write web content.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

But, like many agencies, we create so much written content – bylines, blog posts, op-ed pieces, etc., While the deadlines aren’t always so tight, the position typically requires strong research skills, focus, and a sharp, analytical mind. A backup content creator. A digital/social media star. A graphic design talent.

Agency 136

Agency Analytics Creativity Social Media 136

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Using data and analytics to inform content production: The media has learned this lesson well. They watch their analytics with a very sharp eye and use the data to inform their choice of content. 500 companies blog than F500. Brand newsrooms must do the same.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Using data and analytics to inform content production: The media has learned this lesson well. They watch their analytics with a very sharp eye and use the data to inform their choice of content. 500 companies blog than F500. Brand newsrooms must do the same.

Trends 100

Trends Media SEO Analytics 100

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' Changes across content, skills and tech are confusing PR.

Media Relations 69

Media Relations Trends Media Infographics 69

HMA Public Relations

FEBRUARY 23, 2018

So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt. The post Twitter Analytics Takeaways appeared first on HMA Public Relations.

Analytics 43

Analytics Twitter Blogging Publicity 43

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. How do you make that happen?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Contently - Strategy

OCTOBER 9, 2024

Write stuff people actually want to read It seems so obvious when you spell it out, but much like when creating content for a blog or website, you need to make sure what you’re putting out is engaging and interesting to your readers. Monitor the analytics. Use LinkedIn’s analytics tools to track the performance of articles.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. – you can make use of Analytics tools and heat and click maps). You can gather feedback from data: Are people engaging with your content? Simplicity.

Brand 117

Brand Branding Infographics Analytics 117

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. Read the entire series here. . CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

The Proactive Report

OCTOBER 19, 2015

Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) Using blogging software. Learning how to use analytics and report ROI will make all the difference to the perceived value of PR. use Google Analytics. how search algorithms work.

Communications 100

Communications Training Web Analytics 100

5W PR

MAY 24, 2021

For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Alternative formats.

Guidelines 88

Guidelines Infographics Writing Examples 88

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. select all that apply).

B2B 146

B2B Marketing Survey Software 146

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Brands can analyze user behavior and preferences to tailor their messages to individual interests.

Viral 78

Viral Digital PR Storytelling Reputation 78

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 106

Financial Industry Report Insurance 106