Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 151

B2B Marketing Leadership Study 151

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Polaris

DECEMBER 15, 2014

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. As I write this post on Dec. Was binge blogging a good idea? Business Blogging' Don’t post on the week-end.

Blogging 156

Blogging B2C Social Media Facebook 156

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. on the Talkwalker listening & analytics platform. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Let’s take the organic traffic from my personal blog as an example. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 1) Content marketing benchmarks.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

5W PR

OCTOBER 22, 2024

Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? hours to write.”.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

SEPTEMBER 24, 2024

If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. In this case, I’d interview the customers and write up a contributed article to pitch. This also works well if your company has a proper blog. We shifted the conversation to sharing expertise.

B2B 142

B2B Case Study Study Conference 142

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Then see what the analytics show.

Blogging 136

Blogging Airlines Analytics Facebook 136

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Blog Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Include it on your website or blog.

How To 245

How To Media Report Social Media 245

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Branding 208

Branding Brand How To SEO 208

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Ishmael's Corner

APRIL 2, 2020

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more.

Blogging 145

Blogging Storytelling Communications Company 145

5W PR

MARCH 7, 2025

AI-Powered Social Media Analytics and Optimization Social media marketing in the fitness space has been transformed by AI’s ability to process and act on vast amounts of engagement data. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78

5W PR

JANUARY 26, 2025

These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends. Content Creation and Personalization AI writing tools can now assist in drafting press releases, social media posts, and other PR materials.

Publicity 78

Publicity System Crisis Management Analysis 78

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Voice/Tone of Messaging: should it be formal? Informative?

Corporate 270

Corporate Branding Brand Guidelines 270

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. See the checklist here>> 2.

Measurement 154

Measurement How To Guidelines Analytics 154

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications.

How To 265

How To Media Software Agriculture 265

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Therefore owned analytics become a great asset in PR. At the most basic, Google Analytics should be your best friend. That’s why AirPR was built.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Integration with Google Analytics for referrals. Did you know?

Technology 173

Technology Publicity Software Pitching 173

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Often this means sitting down and writing, designing, or recording. The key players here are going to be Google Analytics and a third-party social media monitoring tool. Also contains large amounts of sass.

Analytics 200

Analytics Energy Google Customer Service 200

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Social Media Tools Trends 170

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. hours to write.

Blogging 85

Blogging Publicity Marketing Survey 85