Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

Landis PR

NOVEMBER 4, 2024

Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Get the Digital PR Tips News letter. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media marketing. Social media marketing. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Remote PR Jobs

SEPTEMBER 25, 2023

Whether you have a team of 2 people or 30, these metrics will help you stay aligned with your goals and find ways to improve your digital PR team. By tracking your team’s outreach activity, you can establish realistic goals for each team member to reach for each content marketing campaign.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

The Proactive Report

OCTOBER 22, 2017

Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. The landing pages report can tell you how much traffic comes to each page or item of content. and how many go to the goal page you set up for this content campaign.

Measurement 154

Measurement How To Guidelines Analytics 154

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Time: 10 am Pacific and 1 pm Eastern.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Time: 10 am Pacific and 1 pm Eastern.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year.

eBook 120

eBook Google Tools Analytics 120

The Proactive Report

JULY 20, 2017

There’s Artificial Intelligence (AI) and predictive analytics tools too. AI and enhanced analytics can deliver a huge advantage by making it possible to find and engage potential customers with highly personalized, targeted content. So what is it and why would we need it?

Analytics 145

Analytics Small Business Mobile System 145

The Proactive Report

OCTOBER 27, 2017

Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. You have to set up your goals in Google Analytics based on the goals you set for the website. An e-commerce site will want purchases and payment. And finally, Conversion.

Tools 113

Tools Analytics Google Web 113

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. It works when it is based on research – like monitoring online conversations and tracking success with analytics. However, you have to know.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The most impressive recommendation was Page Analytics by Google. 2) Is your brand investing in the right content?

Tools 73

Tools Marketing Advertising Advertising 73

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

International 118

International Internal Insurance Insurance 118

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books.

Software 149

Software Case Study Advertising Advertising 149

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. Be more selective. Start out incrementally. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Top 10 News Site s. News tops the list for news.

Google 113

Google Guidelines Web B2C 113

Buzzstream

MAY 9, 2018

When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site. ” Jon Cooper, PointBlankSEO. Significant Time Spent in Contact Prospecting.

Data 120

Data SEO Groups Pitching 120

5W PR

SEPTEMBER 13, 2023

By understanding the audience, selecting appropriate channels, and maintaining consistent messaging, businesses can create a seamless experience for consumers across their digital journey. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

5W PR

OCTOBER 9, 2024

Content marketing is creating and distributing valuable content to attract and retain customers. With social media marketing, companies use social media platforms to build brand awareness and engage customers. This data helps identify what works and does not, allowing for continuous optimization.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. In the content marketing and PR world, hacking the press is similar to hacking a target audience.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

JANUARY 21, 2017

However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Looking for a digital PR firm that knows how to measure?

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

The Proactive Report

MARCH 16, 2016

Most platforms – especially social ones – have analytic tools that can tell you basic info about impact. Q7: How should we be measuring the impact of our visuals? A7: What’s the goal? Is it likes? Success of a visual depends on the goal. If anyone has more Qs, please tweet me. VictoriaLim.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Most platforms – especially social ones – have analytic tools that can tell you basic info about impact. Q7: How should we be measuring the impact of our visuals? A7: What’s the goal? Is it likes? Success of a visual depends on the goal. If anyone has more Qs, please tweet me. VictoriaLim.

Infographics 100

Infographics Video Case Study Print 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Besides her passion for digital marketing, she likes yoga, fitness, and hiking.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. I’m learning to be both more creative and more analytical—and those skills can overlap (left brain, right brain).

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

Landis PR

DECEMBER 11, 2023

Use analytics to track engagement, reach, and conversion. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62