ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. Get creative and be sure the sales team is involved in developing the plays. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls.

B2B 142

B2B Case Study Study Conference 142

Landis PR

MARCH 17, 2025

Are you creating a thought leadership program? Well, Id argue that our last win is a great starting point for the next creative idea. The post Make This the Year of More Complete and Holistic ROI Analytics for PR Pros and Clients appeared first on Landis PR. Is the client trying to sell products/services?

Analytics 59

Analytics Measurement Data Software 59

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

JUNE 22, 2017

This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success. Now agencies will need to use their own analytics to provide recommendations on how we can reach that same audience through PR.

Healthcare 266

Healthcare Analytics Agency Trends 266

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Twitter lists help you follow and engage with relevant journalists.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

His expertise and creative approach to new accounts have helped secure many top B2B tech brands. We are also excited to have Sasha on our senior leadership team to support and guide junior staff and direct business development initiatives.” . Cliff is the person everyone looks to for advice and guidance. About Crenshaw Communications.

Report 156

Report Communications B2B Enterprise 156

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. ideas and execute them? Talk to Us

Creativity 82

Creativity Technology Marketing Web 82

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Any PR person who doesn’t understand analytics, or at least the basics of SEO, will find themselves working at a serious disadvantage in today’s digital environment. A course in Google Analytics or a partnership with a search expert is a worthy investment. Understanding SEO. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles.

Trends 104

Trends Reddit Pitching Data 104

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Analytics was still at the early stage. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Meeting 199

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. It’s a fun way to take all forms of written communications to the next level. trendhunter. ” Sites like CreativeBoom will boost output.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Doctor Spin

OCTOBER 16, 2024

What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. 1 Eagly, A. Ashmore, R. Makhijani, M. G., & Longo, L. Continue reading 2 Silfwer, J. 2023, December 17).

eBook 52

eBook Journalism Analytics Privacy 52

The Resolution Blog

MAY 24, 2017

We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc). KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Agency teams also track campaign performance, measuring ROI and presenting analytics. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Cision

MAY 9, 2016

That’s what data and analytics allow you to do. The campaign team focused on social data and analytics to determine the effectiveness of their efforts and understand what messages were resonating. Take online classes, find a mentor or read thought leadership on the subjects that challenge you.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

PRSay

SEPTEMBER 19, 2017

A-plus PR professionals feel empowered by PR data and analytics because they know insights can be drawn even if the results of a specific campaign aren’t so positive. They provide analytics for their work, even when it’s not required. They are innately creative. Does the CEO expect public relations to drive website traffic?

Measurement 137

Measurement Analytics Data Conference 137

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

Measurement 126

Measurement Creativity Groups Analytics 126

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. establish thought leadership. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Wadds Inc.

SEPTEMBER 19, 2023

Data analytics (53%) and social media management (54%) integrate AI tools more extensively. In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand.

Publicity 126

Publicity Ethics Government Policies 126

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

MARCH 11, 2019

Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. Give our services a try.

Survey 107

Survey Marketing B2B Content Marketing 107

Flack's Revenge

JULY 11, 2018

In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. Their motto “No more software” neatly captured the value prop, and creative PR campaigns grabbed attention and explained why people should care. The angle got Valen Analytics into Money magazine and other top outlets.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

OCTOBER 15, 2024

According to an executive who responded in an email: “[The] survey was conducted of mid-level and senior analytics professionals working in the US who have experience in the category with the tools listed.” I wrote to the research team and asked if they could elaborate on the survey demographics. Why just the analysis section?

Report 142

Report Marketing Analysis Tools 142

Sword and the Script

APRIL 13, 2019

CEOs and business leaders, particularly those without marketing experience, have as much of an obligation to maintain a basic working knowledge of modern marketing, as marketing has to learn how to use data and analytics. 36% said leadership appetite for making investments when a return is not immediately obvious. Talk to Us !

Study 138

Study Survey Infographics B2B 138

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Stern + Associates

FEBRUARY 13, 2024

Paola Cecchi-Dimeglio | Award-Winning Expert on Behavioral Science and Renowned Data Architect Helping Executives Make More Inclusive Decisions and Chair, Leadership Research Initiative for Women and Minority Attorneys, Harvard Law School; Author, “Diversity Dividend” “There is one common thread among all companies: employees.

International 133

International Internal Groups Employee 133

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

SEPTEMBER 20, 2023

Observing your rivals’ successes and gaps can spark creative ideas for campaigns, content, and engagement strategies. By identifying successful tactics, you can refine your messaging, tailor your content, and differentiate your brand in a crowded marketplace. Competitor insights also foster innovation.

Analysis 221

Analysis Crisis Management Tools Strategy 221

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Props to PRSA for a stellar conference.

Conference 111

Conference Internal International Storytelling 111