Prowly

JANUARY 31, 2025

Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. This intel will boost your brand analytics process. In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns.

Analysis 104

Analysis Brand Branding How To 104

B2B PR Sense

JANUARY 5, 2018

Crisis management. Product launch. PR instead uses creativity and analytics to tell a story that resonates with your audience. It is true that crisis management is a crucial part of public relations. But crisis management doesn’t just come on the scene when negative press surfaces. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. Analyze the data you’ve collected. Ultimately, the C-suite is the primary decision-maker when it comes to the next steps.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. PR analytics, especially PR Attribution , can be a real game-changer when it comes to proving the value of communications.

Resources 195

Resources Technology Data Measurement 195

Prowly

FEBRUARY 28, 2025

It supports crisis management because advocates often come to a brands defense during crises, countering negative press with their positive experiences. With features such as sentiment analysis and detailed analytics, you can track the success of your brand advocacy program in minute details.

Brand 104

Brand Branding Employee Case Study 104

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 108

Product Launch Banking Survey Pharmaceuticals 108

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Beyond PR

APRIL 5, 2018

If a new competitor, product, or event happens that can potentially disrupt your industry, the last thing you need is your boss coming into your office referencing a news article that you had no idea about. Prevent Crisis. No one likes a crisis, but robust monitoring helps you become more adept at handling one.

Company 73

Company Media Insurance Insurance 73

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. Karen Swim , APR, Founder, Words For Hire.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 113

Interviews Publicity Technology Social Media 113

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 29, 2015

This is an analytical skill that is easily parlayed into one’s professional work. Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Prevent a PR crisis with a single tweet.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? ” The financial crisis of 2012? Tough to measure success here without seeing Target’s analytics. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Shift Communications

AUGUST 23, 2016

I’m a big believer in the SWOT analysis – which stands for Strengths, Weaknesses, Opportunities and Threats – because it forces companies to face their weaknesses and threats and forces communications teams to prepare for tough questions and (potentially) crisis situations.

Company 60

Company Analysis Healthcare Product Launch 60

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. The trick is making sure you get comfortable with your AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented.

Consumer 52

Consumer Marketing Social Media Instagram 52

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Beyond PR

AUGUST 4, 2016

Paying attention to analytics is the only way to figure out what is and isn’t working. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Use the video option to tease upcoming product launches or company news.

Social Media 40

Social Media Pinterest Media Marketing 40

Presspage

FEBRUARY 5, 2025

An all-in-one PR software offers a cost-effective solution by bundling essential toolslike media relations, newsroom management, press release distribution, and analytic insightsinto a single pricing plan. Stay cost-effective Who said acing your PR efforts had to break the bank? Presspage G2 rating: 4.6/5 Prowly G2 rating: 4.2/5

Tools 78

Tools Enterprise Analytics Software 78

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. Run customer feedback surveys, reviews, and analytics to determine how your customers perceive you.

Brand 80

Brand Branding How To Guidelines 80