Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. Should companies hire public relations people internally?

Interviews 102

Interviews Publicity Technology Social Media 102

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. PR tech mentions.

Company 150

Company Tools Technology Software 150

Contently - Strategy

JULY 9, 2024

Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them. Beyond content creation, content marketers can leverage data for audience segmentation, personalized messaging, campaign optimization, and attribution analysis.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Contently - Strategy

NOVEMBER 29, 2023

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. Utilize Analytics Use analytics tools to gauge which topics have driven the most engagement, traffic, and conversions in the past.

How To 52

How To SEO Content Marketing Engineering 52

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

Contently - Strategy

APRIL 1, 2024

CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service. How does your brand, product, or services make their lives easier? Customer analytics can inspire the SEO content your target audience is looking for online.

SEO 52

SEO Engineering Writing How To 52

Buzzstream

AUGUST 28, 2024

Besides, the customer service team is very receptive to feedback and usually aims to improve on issues pretty quickly.” Roxhill – UK Standard Roxhill is a media database for UK and international journalists, broadcasters, bloggers, and podcasters. billion social media profiles.

Media 62

Media Reddit Digital PR Tools 62

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. Invite a group of internal stakeholders (e.g. PR 20/20) Perform review of Google Analytics data. (PR

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

FEBRUARY 11, 2017

Further, the persistent questions of confidence and fidelity of analytics provided by the giants may open a window of opportunity for new entrants. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” “Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.”. In case you missed #INBOUND19, check out the recap on our blog.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us? Analytics solutions can be very helpful, so long as they give you the information that you want.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 191

Marketing Content Marketing Data Social Media 191

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Report Data 40

Mindful Marketing

MARCH 4, 2016

Make sure your team is well versed on providing not only the best PR, but excellent customer service. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. In retail it’s long been know that “the customer is always right.”

Agency 50

Agency Customer Service Analytics Retail 50

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. The analytics across sites are consolidated with the originating admin, which for a communication pro or marketer promoting multiple channels on Facebook could be very convenient.

Facebook 0

Facebook Mobile Analytics Advertising 0

Beyond PR

OCTOBER 25, 2017

It is now possible for comms teams to customize the content in the news forward templates they send, displaying or hiding relevant fields, correlating metrics, and even logos, to make sure their various audiences are getting exactly what they need. Pour Your Own Drink. It’s often faster to pour your own drink than to wait in line at a bar.

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

MARCH 15, 2022

The company says integration with Google Analytics is on the product roadmap. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. They have a couple of hundred international customers already. but it’s not new.

Tools 158

Tools Media Software Analysis 158

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics. We are in an age of PR Tech and data literacy.

Social Media 113

Social Media Media Infographics Community 113

Journalistics

MARCH 24, 2015

You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. The most-common ways to measure the performance of your digital content is to use tools like Google Analytics, native analytics built into social networks (e.g. How will you use this data?

Strategy 72

Strategy How To Measurement Analytics 72

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. You can do one heat map with up to 20 data points for free, but then you need to spring for the subscription which costs $20/month.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. You can do one heat map with up to 20 data points for free, but then you need to spring for the subscription which costs $20/month.

Data 120

Data Tools Google Examples 120

Shift Communications

AUGUST 24, 2016

This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. In the days of Google Analytics, IBM Watson and Tableau, why are communicators still afraid of data? The question is why? This mindset will be very outdated in the very near term.

Data 60

Data Marketing System Google 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. With more than 1.3

Publicity 164

Publicity Ethics Community Data 164