Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. Furthermore, advance AI tools can identify emerging customer preferences. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Media Analysis 62

NewsWhip

JUNE 14, 2023

.” – Chris Smith, Senior Strategist at Red Consultancy “In my experience with NewsWhip, its remarkable predictive power truly sets it apart and makes it an invaluable asset…” – David Sánchez Carmona, Brand Consultant at HyperBrand Worldwide “Easy to write searches, user-friendly dashboards, easy to filter, lots of channels to analyze, (..)

Leadership 78

Leadership Software Customer Service Small Business 78

NewsWhip

JUNE 8, 2023

It requires activities such as engaging with customers, providing good customer service, and avoiding negative PR crisis to ensure a brand’s success. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Branding Brand 60

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Branding 195

Branding Brand How To Reputation 195

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Taking it to the next level of measuring RESULTS – specific outcomes such as revenue impact, new subscribers, website traffic and more. These are all great places to begin.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customer support is available 24/7/365. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Robust analytics and reporting. 24/7/365 customer service. In today’s media environment, it’s not enough to simply track mentions.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Robust analytics and reporting: In today’s media environment, it’s not enough to simply track mentions.

Media 60

Media Marketing Analytics Television 60

Stuart Bruce

JUNE 24, 2014

Of course it is far more complex than that and if I’m recruiting a specialist role such as measurement, analytics and evaluation then I might look at a social media specialist. Working together they can begin to re-imagine businesses and organisations as more social entities without the rigid silo structures that currently exist.

Social Media 158

Social Media Media Training Media Training 158

Cision

OCTOBER 11, 2016

In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions. Best practices for measuring the impact of your influencer marketing program. Influencer marketing continues to see enormous effectiveness with audiences.

Marketing 120

Marketing Customer Service Community Conference 120

Contently - Strategy

NOVEMBER 29, 2023

Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Utilize Analytics Use analytics tools to gauge which topics have driven the most engagement, traffic, and conversions in the past.

How To 52

How To SEO Content Marketing Engineering 52

Cision

MARCH 7, 2016

Brands must turn to an all-in-one social listening software that can sift through thousands of daily posts and comments to identify potential crises, sales opportunities and customer service issues. Measure Results. Social media has been around for a decade, but only 42 percent of marketers have confidence in their measurement.

How To 120

How To Enterprise Social Media Customer Service 120

Cision

SEPTEMBER 18, 2015

Want to provide better customer service? Measure Efforts. While both apps are relatively new and new analytics tools continue to surface, brands can already get a basic idea of streaming success. Real-time moments give viewers a new look at a brand they like, while brands can receive instant feedback on what they present.

Video 120

Video Analytics Customer Service Content Marketing 120

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

Measurement 40

Measurement How To Marketing Engineering 40

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Measurement Metrics for Social Influencer Programs on Instagram. The above suggestions for Instagram measurement are a starting point.

Instagram 100

Instagram Measurement Twitter Customer Service 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

Landis PR

DECEMBER 13, 2021

There are approximately 1,375,906 ways to measure how leads translate to sales, but only a few data points to concern yourself with when tying PR tactics to leads. . This is a classic customer service line, but it also serves a specific purpose. Here’s a quick rundown: Direct data from sales conversion software.

Customer Service 52

Customer Service Data Software B2B 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Superior Customer Support — Deliver exceptional social customer service.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

JANUARY 6, 2019

We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement. It’s backed up by first rate customer service. New year, new job I’ve joined Metia as the MD in London.

Radio 76

Radio Customer Service Small Business Analytics 76

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Keep your eyes open for new ways to integrate marketing, sales and customer service processes, such as Facebook’s move to offer FB messenger for customer service.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mindful Marketing

MARCH 4, 2016

Make sure your team is well versed on providing not only the best PR, but excellent customer service. In retail it’s long been know that “the customer is always right.” Measure and report success and failures. You knew we’d throw in something about measurement and analytics, right?

Agency 50

Agency Customer Service Analytics Retail 50

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics. We are in an age of PR Tech and data literacy.

Social Media 113

Social Media Media Infographics Community 113

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. Improve AI: Monitor, measure and adapt based on performance. Gartner forecasts global business value derived from AI is projected to reach $1.9 trillion in 2019, ramping up to $3.9 But, how do you get started?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. The company is actively seeking “development partners” to test the feature.

Product Launch 93

Product Launch Survey Pharmaceuticals Banking 93

Contently - Strategy

NOVEMBER 22, 2023

And don’t forget to note down what KPIs you’ll use to measure success.) So, try to involve team members from marketing, sales, customer service, and even product development in the editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

Contently - Strategy

JULY 9, 2024

Contently offers multiple data and measurement tools to allow content teams to efficiently create data-driven content. When a topic attracts important prospects to a webinar but falls flat as a blog post, you have new insight to inform new content experiments—like live Q&A sessions.

Content Marketing 52

Content Marketing Data Marketing SEO 52