The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 13, 2016

For years I lamented that in order to implement a Digital PR or Social Media strategy you had to use several tools. I use a 10 step system to plan Digital PR, content and social media campaigns and plans. Learn to use analytics – Google analytics as well as the data that social platforms offer.

Digital PR 130

Digital PR Tools Analytics Measurement 130

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . However, with IBM Watson Personality Insights, we were able to narrow down the most common traits of the top influencers in digital PR and link building. . How Do Digital PR Leaders Compare?

Digital PR 132

Digital PR Twitter Content Marketing Industry 132

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. The post Remakes & Remixes: Replicating Successful Digital PR Campaigns appeared first on BuzzStream.

Digital PR 160

Digital PR Film Instagram Writing 160

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Analytics Provide Insights that Can Lead to Opportunities.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

FEBRUARY 7, 2018

Reporting and analytics. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. It’s a free download in the Google Analytics Solutions Gallery. Get the Digital PR Tips Newsletter. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Analytics to see what content works and where to invest your resources. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Digital PR 100

Digital PR SEO Analysis Analytics 100

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. It’s free.

Analytics 228

Analytics Infographics SEO Software 228

5W PR

OCTOBER 18, 2024

Use social media analytics to track engagement and optimize strategy. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Use analytics tools to track the performance of PR and digital marketing campaigns.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. 71% are using Google Analytics – (that was a very nice surprise.). – measuring the qualitative value of PR.

Measurement 133

Measurement Analytics Survey Google 133

5W PR

MARCH 29, 2025

Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits. Properties can track the journey from initial social media engagement through to on-site spending, helping PR teams refine their messaging and channel strategy.

Hotels 78

Hotels How To Instagram Measurement 78

The Proactive Report

OCTOBER 30, 2023

TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

MARCH 14, 2017

Learn to use Google Analytics and the analytics available on social media platforms. Get the Digital PR Tips newsletter in your inbox each week. The post PR Measurement Tips appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Landis PR

NOVEMBER 4, 2024

Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

5W PR

OCTOBER 21, 2024

Measuring PR Success Assessing the effectiveness of PR efforts requires tracking key metrics such as media coverage, social media engagement, website traffic, and guest satisfaction. PR professionals use analytics tools to monitor these metrics and make data-driven decisions to improve future campaigns.

Hotels 88

Hotels Branding Brand Crisis Management 88

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. 9 Incorporate metrics and analytics You can't improve what you don't measure.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

APRIL 4, 2024

Luckily, there are digital pr tools for alerts. Tip : You can also do similar backlink searches with Majestic’s Backlink Checker , SEMRush’s Backlink Analytics Tool , or Moz’s Link Explorer. So, being able to report on conversions makes your digital PR campaign much more impactful.

Digital PR 62

Digital PR How To Media Google 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

OCTOBER 22, 2017

Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. With digital analytics it’s possible to know exactly how effective your content is. The landing pages report can tell you how much traffic comes to each page or item of content.

Measurement 154

Measurement How To Guidelines Analytics 154

5W PR

JANUARY 15, 2025

Data-Driven Insights AI provides unparalleled insights into campaign performance, allowing PR professionals to track key metrics , identify areas for improvement, and make data-driven decisions to optimize their campaigns. This enables them to make quick adjustments and optimize campaigns on the fly.

Storytelling 78

Storytelling Creativity Data Trends 78

The Proactive Report

JULY 23, 2017

If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. Get the Digital PR Tips News letter. The post 5 Ways to Improve Your Content Strategy appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147