The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. Analytics Provide Insights that Can Lead to Opportunities.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

OCTOBER 13, 2016

For years I lamented that in order to implement a Digital PR or Social Media strategy you had to use several tools. I use a 10 step system to plan Digital PR, content and social media campaigns and plans. Measure results. Now there is one management dashboard that does it all – Senidble. Build relationships.

Digital PR 130

Digital PR Tools Analytics Measurement 130

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing. With digital analytics it’s possible to know exactly how effective your content is. So how do you know if your efforts are working?

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

FEBRUARY 7, 2018

Reporting and analytics. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. It’s a free download in the Google Analytics Solutions Gallery. Get the Digital PR Tips Newsletter. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

APRIL 13, 2018

Measuring awareness. Analytics comes into play once the content is out there. Measuring interest. Measuring conversion. Google Analytics is an excellent tool for tracking conversions. Measuring advocacy. Learn how to measure and improve your marketing and PR campaigns. You might also like.

Measurement 138

Measurement Analytics Google Social Media 138

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read.

Analytics 127

Analytics Data Exercises Social Media 127

5W PR

MARCH 29, 2025

The Mohegan Sun casino regularly hosts travel writers and lifestyle journalists, generating coverage that reaches both traditional and digital audiences. Their PR team extends the impact of these placements through strategic social sharing and email marketing.

Hotels 78

Hotels How To Instagram Measurement 78

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 12, 2017

Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started.

Analytics 228

Analytics Infographics SEO Software 228

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. Measurement is the path to a bigger budget. Subscribe to the Digital PR Tips newsletter.

Measurement 100

Measurement Tools Twitter Analytics 100

The Proactive Report

DECEMBER 13, 2016

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. ” George Washington University Masters in PR Program. Just import it into your Google Analytics. It’s free.

Measurement 100

Measurement How To Guidelines Analytics 100

5W PR

OCTOBER 18, 2024

Use social media analytics to track engagement and optimize strategy. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Use analytics tools to track the performance of PR and digital marketing campaigns.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PRDaily.com How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

OCTOBER 21, 2024

PR professionals identify and connect with relevant influencers, negotiate partnerships, and ensure collaborations align with the brand’s goals. Measuring PR Success Assessing the effectiveness of PR efforts requires tracking key metrics such as media coverage, social media engagement, website traffic, and guest satisfaction.

Hotels 88

Hotels Brand Branding Crisis Management 88

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times.

Examples 104

Examples How To Product Launch Print 104

Landis PR

NOVEMBER 4, 2024

Spin Sucks For those seeking to sharpen their digital PR skills, Spin Sucks delivers weekly episodes packed with actionable insights about modern communications strategies. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

OCTOBER 30, 2023

TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Proactive Report

JULY 23, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( If you want to get ahead of the pack, learn how to use AI , machine learning and predictive analytics to drive your content strategy. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? PR has changed. Or do they?

eBook 120

eBook Google Tools Analytics 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Utilising social media listening tools and content analytics provides invaluable insights.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. They can also measure their return on investment (ROI).

Social Media 130

Social Media Measurement Tools Crisis Management 130

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Media + Google Analytics + behavior metric on one dashboard #measurepr. AVES is quantitative based and does not measure the quality of content.

Measurement 97

Measurement Media Training Google Resources 97

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Measurement templates. Users can track and share media mentions on the go. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

The Proactive Report

MAY 7, 2018

Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. The Demand for Analytics. Mobile Development.

Study 100

Study Analytics Software Data 100