Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. This is your monthly summary of all the news out of the PR technology community. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. While you don’t have access to their analytics, you still can observe the overall trends. The results found 61% of journalists get 100 pitches a week or more.

Journalism 132

Journalism Media Relations Report Media 132

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 139

Employee Software Survey Tools 139

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Talkwalker adds podcast monitoring.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. PR analytics, especially PR Attribution , can be a real game-changer when it comes to proving the value of communications. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

Burrelles Fresh Ideas

OCTOBER 10, 2023

Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4. You can use analytics tools provided by video hosting platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

APRIL 26, 2023

Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset. The nascent Amazon influencer platform, Google Analytics 4, audio, LinkedIn, and TikTok are all focus areas.

Agency 98

Agency Publicity Marketing Banking 98

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. Employees are the greatest assets you will forget to deploy. It’s all about smart protocols.

Crisis 88

Crisis Crisis Management Training Mobile 88

Sword and the Script

SEPTEMBER 10, 2019

4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” I’d challenge senior marketers to test their assumptions and pose that question directly to your employees with your own internal survey.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Happy employees are the ultimate growth driver.

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Employee communication will continue to be a major focus for many CCOs.

Marketing 193

Marketing Content Marketing Data Social Media 193

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns.

Interviews 103

Interviews Publicity Technology Social Media 103

Marketwired

FEBRUARY 11, 2016

Before I go on waxing poetic about how data and analytics have enabled this to a degree – that story has been told, has it not? – And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. Take a look at @AirPR CEO… Click To Tweet.

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

OCTOBER 29, 2019

Later that evolved to include email distribution and the analytics that are the basis for CRM. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 124

Software Case Study Advertising Advertising 124

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. PR tech mentions.

Company 153

Company Tools Technology Software 153

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

Software 157

Software Tools Print Technology 157

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. The product aims to cut through the clutter of email deluge.

Software 93

Software Banking Technology Data 93

Sword and the Script

FEBRUARY 2, 2021

However, they are a sizable company with 1,000 or so employees. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. One of the long-standing criticisms of PR technology is how these tools enable mass emails with irrelevant pitches.

Software 122

Software Technology Advertising Advertising 122

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. Underneath it all, the leadership team has to balance the blending of cultures.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. 15 I need international monitoring and measurement.

Measurement 52

Measurement Communications Survey System 52

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. To do that, companies need to start investing in social listening and data analytics tools and platforms. Disinformation.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. So what’s a PR pro to do? How can you measure success of the long-form posts?

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 95

Survey Journalism Study Pitching 95

Sword and the Script

JULY 23, 2019

That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. The elevator pitch for my role at North Highland is easy: if it touches the internet on behalf of the firm, I probably have something to do with it.

Marketing 66

Marketing System Groups Analytics 66

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Prohibition

FEBRUARY 14, 2023

Through the use of analytics, tech PR professionals can identify key metrics and trends to create campaigns that are tailored to the needs of their target audience. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 103

Marketing Content Marketing Advertising Advertising 103