5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Stern + Associates

JULY 24, 2024

B2B marketing can feel like selling the invisible sometimes, so an integrated strategy is essential for creating a tangible and seamless buyer journey and driving business growth. Here are the latest best practices for implementing an integrated marketing strategy and how B2B brands can effectively utilize them.

B2B 98

B2B Marketing Analytics Case Study 98

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Solo PR Pro

MAY 10, 2016

Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. From Visually.

Infographics 40

Infographics Analytics Measurement Marketing 40

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic.

Social Media 113

Social Media Infographics Media Customer Service 113

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. in Marketing and a B.S. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Prowly

FEBRUARY 13, 2025

As well as granting them knowledge of their market position. There are so many brands on the market and customer preferences are shifting constantly. Hence, you can adapt your marketing strategy and ensure your brand stays relevant and top of the mind. Because actually measuring it isnt as obvious as it seems.

Measurement 104

Measurement Tools Brand Branding 104

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right or wrong track. Web analytics have played a pivotal role in the advancement of measurement.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content.

Tools 147

Tools Radio Data Instagram 147

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The survey possibilities are endless, but here are our favorites. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 119

Study Survey Infographics B2B 119

Cision

APRIL 27, 2015

See what content on your site people are visiting most through analytics. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Isn’t that the marketing gift that keeps giving? So what can you do? Krista’s tip?

Social Media 120

Social Media Pinterest Media Infographics 120

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. Casey Egan.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. GOOGLE ANALYTICS. If your online marketing isn’t designed to drive traffic, you have a problem. It’s also what Google Analytics can tell you.

Measurement 100

Measurement Analytics Google SEO 100

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. Blog posts into eBooks.

eBook 141

eBook YouTube Video Social Media 141

Sword and the Script

JUNE 4, 2019

1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Gartner says about one-third of the CMO budget goes to marketing technology. Here we go….

Software 107

Software Reddit Marketing Survey 107

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing. While the deadlines aren’t always so tight, the position typically requires strong research skills, focus, and a sharp, analytical mind. A digital/social media star.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML]. 1) Creative and analytics as whole-brained partners.

Creativity 64

Creativity Marketing Analytics Measurement 64

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 134

eBook Product Launch Software International 134

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. More emphasis on visual content: In the coming year, we expect to see an even greater emphasis on visual content in social media marketing.

Social Media 62

Social Media Marketing Media Instagram 62

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' Changes across content, skills and tech are confusing PR.

Media Relations 69

Media Relations Trends Media Infographics 69

5W PR

JANUARY 13, 2025

The rise of digital channels and content marketing ushered in a new era for thought leadership. Companies are leveraging analytics to understand audience behavior, track campaign performance, and refine their strategies based on real-time insights. Consider incorporating visuals, such as infographics or videos, to enhance engagement.

Leadership 78

Leadership B2B Tools Engineering 78

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. They are gifted contributors to our marketing and PR teams. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things.

Creativity 74

Creativity Marketing Storytelling Analytics 74

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Collaboration.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Collaboration.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Collaboration.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. It’s never easy! Working with experts can ensure your content is hitting the mark.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Contently - Strategy

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. Marketers see up to 2x higher conversion rates on LinkedIn. So, when you’re putting together your marketing strategy, don’t sleep on LinkedIn articles. Monitor the analytics.

LinkedIn 91

LinkedIn Analytics Banking Writing 91