Prowly

FEBRUARY 26, 2025

If not, dive into the topic for insightful analytics ASAP. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist. As a result, you're competing against hundreds of pitches in a limited space. Always remember to check sentiment.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. The deluge of PR pitches. Pitch proof points with claims.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement.

Storytelling 149

Storytelling Data Survey Financial 149

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013.

Blogging 136

Blogging Writing Engineering Analytics 136

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' Changes across content, skills and tech are confusing PR.

Media Relations 69

Media Relations Trends Media Infographics 69

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. News wires.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. News wires.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. Pitch bloggers. Pitch reporters. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. News wires.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. What might this look like? Directing readers to the new content asset in a regular email newsletter.

eBook 134

eBook Product Launch Software Internal 134

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Q5: Why are visuals important when pitching the media? Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Who will use it?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Q5: Why are visuals important when pitching the media? Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Who will use it?

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

Study 62

Study Pitching How To Local 62

Sword and the Script

JUNE 4, 2019

And later: “Separately, social media analytics and monitoring platform Talkwalker counted more than 193,000 mentions within 48 hours that cited both Starbucks and ‘Game of Thrones,’ or a variation of the series’ hashtag, on Twitter, in social forums, blogs and news sites.”. Pitches should be personal and relevant.

Software 116

Software Reddit Marketing Survey 116

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Infogram – An intuitive infographic creation tool. What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Infogram – An intuitive infographic creation tool. What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. “At Siege we like to make 100 percent sure that the people we’re reaching out to are a good fit for the piece we are pitching.

Data 120

Data SEO Groups Pitching 120

Bad Pitch Blog

OCTOBER 7, 2011

This gives YOU, our gentle readers, the option to view The Bad Pitch Blog in as many as seven different ways. We all look at metrics, data and analytics as research or success measurements. Many of us are down with infographics. Oh and while you''re at it.follow Bad Pitch Blog. It''s smart. And that''s true.

Data 43

Data Analytics Infographics Google 43

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 23) Analytics and emotions unite. These folks want to talk about their needs outside the scope of actual pitches.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. As a PR pro, you also need to pay close attention to data and analytics. What verticals are relevant to your pitch? The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Sword and the Script

NOVEMBER 9, 2021

The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. The email feature provides templates, drag-and-drop design, and analytics. “It It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 95

Software Banking Technology Corporate 95

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

SEPTEMBER 19, 2024

Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. By tapping into SEO analytics, brands can craft content that speaks directly to consumer needs and trends. Not only should it be clear and enticing to your audience, but it should also include your target keyword.

SEO 62

SEO Engineering B2C Writing 62

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

B2B 146

B2B Marketing Survey Software 146

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. We can help you get started with our primers on Twitter & LinkedIn Analytics.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. This pressure may in part explain another area of spending where marketing plans to bulk up: marketing analytics. by Frank Strong. up from the 6.4% they spend today.

Mobile 60

Mobile Study Survey Marketing 60

Solo PR Pro

OCTOBER 18, 2022

It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. We also offer analytics so that campaign tactics and messaging can be evaluated and, when we see what is most effective, updated if needed. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. Pitching reporters is not the same as it was 10 or even 5 years ago. However, you have to know.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Frederik Vincx

FEBRUARY 16, 2016

A few weeks later still, the client receives prettified Google Analytics statistics and finally sees the result of all this work. The team reaches out to bloggers for input and to pitch the story. Additions of an infographic and Slideshare presentation guide even more people towards the e-book. Success can be quickly tracked.

Software 60

Software Measurement Infographics Meeting 60

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. Social Media Analytics: Analyzing social media for engagement and trend insights. Website Analytics: Studying user interactions on your website to understand audience interests. The trick is making sure you get comfortable with your AI. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Semrush’s Traffic Analytics compiles metrics like Visits, Pages/Visit, Avg using clickstream data. mo for Canva Pro 13.

Tools 71

Tools Blogging Pitching Google 71