Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation.

Analytics 60

Analytics Data Report Measurement 60

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

OCTOBER 9, 2024

Writing compelling LinkedIn articles for your company page Writing quality LinkedIn content doesn’t have to be that different from writing any other content for your brand. Here are a few quick tips on how to create an article on LinkedIn: Write a compelling headline. Monitor the analytics. Engage with readers.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

While the deadlines aren’t always so tight, the position typically requires strong research skills, focus, and a sharp, analytical mind. And, for many clients, the work touches messaging as well as design, writing and distribution of content. A digital/social media star. A graphic design talent.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Review your analytics to see which posts are performing well. All these iterations fall under content repurposing.

eBook 141

eBook YouTube Video Social Media 141

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 183

Survey Marketing B2B Study 183

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) And it goes much further than the traditional PR skills of writing and research: Photography. use Google Analytics. Coding basics.

Communications 100

Communications Training Web Analytics 100

5W PR

MAY 24, 2021

Straightforward writing. For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. Fiery blazes in writing makes it memorable. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. There should be no jargon.

Guidelines 88

Guidelines Infographics Writing Examples 88

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Infographics. How to use Google Analytics (or whatever program your company uses). Digital news releases. Blog Posts. Original images. Manage an online newsroom.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Infographics. How to use Google Analytics (or whatever program your company uses). Digital news releases. Blog Posts. Original images. Manage an online newsroom.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Infographics. How to use Google Analytics (or whatever program your company uses). Digital news releases. Blog Posts. Original images. Manage an online newsroom.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Prowly

FEBRUARY 26, 2025

If not, dive into the topic for insightful analytics ASAP. Why the best digital PR today doesnt look like traditional PR at all Traditional PR specialists are taught to write compelling press releases and then use outreach as a promotional tactic. Always remember to check sentiment.

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 98

Small Business Writing Engineering Infographics 98

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

SEPTEMBER 18, 2024

3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Analytics Privacy 84

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022. select all that apply).

B2B 146

B2B Marketing Survey Software 146

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 106

Financial Industry Report Insurance 106

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page. Authority: Write what you know. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 116

Software Reddit Marketing Survey 116

Prohibition

SEPTEMBER 19, 2024

In this digital age, traditional methods of press release writing are no longer enough to stand out. By blending effective SEO strategies with press release writing, you can not only increase visibility but also ensure your message reaches the right audience. Enter SEO (Search Engine Optimisation).

SEO 62

SEO Engineering B2C Writing 62

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

MAY 5, 2020

TechTalk with Proof Analytics chairman and CEO Mark Stouse via Kim Davis and PR Week “The communications industry, because they’re afraid of analytics and measurement for the most part, is really walking away from their greatest chance of glory. Images and infographics are an excellent way to provide context to your news story.

Pitching 91

Pitching Survey System Journalism 91

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Your Top Google Analytics 4 Questions, Answered What Does Google Analytics 4 Mean for the Future of Your Reporting? 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. 2) How we might get our creativity back.

Creativity 77

Creativity Analytics Study Exercises 77

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. Another new PR tech player.

Software 95

Software Banking Technology Corporate 95

Waxing UnLyrical

APRIL 18, 2016

There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. User-Generated Content Landmines to Watch Out For (Infographic). How to Use Twitter Analytics to Improve Your Engagement. Here are some ideas. ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

The Hoyt Organization

MAY 10, 2024

This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training. You also want to use a writing style that is conversational and relatable.

Google 82

Google Engineering Infographics Policies 82

Shift Communications

OCTOBER 31, 2016

This week, I attended IBM’s premier analytics and insights conference, World of Watson. True, I attended as an IBM Futurist and Predictioneer, at the invitation of the Watson Analytics team. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Critical Mention

FEBRUARY 28, 2019

In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Until next time!

Facebook 62

Facebook Infographics Financial Writing 62