Sword and the Script

DECEMBER 31, 2024

Below are the most-read posts in 2024, according to the analytics. Read more: 7 journalism statistics from a survey of 3,000 reporters to improve PR performance * * * Many thanks for spending some time pursuing my ideas I sincerely hope they help drive your business.

B2B 151

B2B Marketing Leadership Study 151

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. We have one client, a digital business service, who has found that their business profitability coincides almost perfectly with peaks in web analytics driven by earned media. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Prowly

FEBRUARY 20, 2025

Their services include distribution to major news outlets, financial news services, websites, multimedia capabilities, and detailed analytics. Services include press release distribution, media database access, media monitoring, and analytics. They offer various packages to cater to different distribution needs and budgets.

Analytics 104

Analytics SEO Engineering Financial 104

5W PR

FEBRUARY 5, 2025

REI’s Co-op Journal exemplifies this approach, mixing product knowledge with genuine outdoor expertise. Tools like Google Analytics 4 offer deeper understanding of how audiences interact with your content across channels. The Wall Street Journal’s membership model shows how owned media can drive business results.

Branding 78

Branding Brand Media Journalism 78

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education International 250

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Where does coding and predictive analytics fit in? News releases and their place in 2019.

Communications 208

Communications Analytics Social Media Media Training 208

Onclusive

AUGUST 9, 2021

Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Additionally, reputation management requires some technical know-how since much of today’s process happens online through search results.

Training 370

Training Media Training Crisis Communications Reputation 370

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Each individual hit will count for less amidst the tide of media saturating our audiences every day.

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . A tech conference, music festival, and start-up showcase rolled into one, SXSW is the place for innovative marketers to learn the latest trends and hear from the big names breaking onto the scene.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

PRSay

OCTOBER 2, 2017

Facebook, Twitter and most other social networks offer a wealth of free analytics. Google Analytics has an abundance of data including, but not limited to: Language spoken. Bell holds a degree in journalism from the University of Missouri School of Journalism. Not sure where to distribute your message? Audience Data.

Data 146

Data How To Storytelling Analytics 146

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I asked Lin if she’d answer a few questions, and she agreed; read on for the Q and A: Journalists have called PR the Dark Side, now quite a few wear both hats. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 29, 2017

But, if the Wall Street Journal mentions your brand, what is that worth? Scott’s message was to dig deeper into your analytics and find out the truth so that you can go and tell that story. Owned media is easy to report on, you own the channels and that data should easily be available to you. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. PR tips from a su rvey of ~1,000 journalists by Muck Rack Muck Rack polls reporters around the world every year for their “State of Journalism Report.” And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Data analytics is an AI superpower Analytics is at the heart of ad tech.

Advertising 170

Advertising Advertising Analytics Data 170

Onclusive

JANUARY 25, 2019

This year’s program spans several areas related to content strategy, including analytics and performance, user experience design, workflows and stakeholders, content design for AI and bots, editorial assignments and calendars, and hiring and staff management. Ragan Conferences. BONUS: The Growth PR Conference .

Conference 256

Conference Content Marketing Marketing International 256

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics.

Radio 174

Radio Sports Journalism Analytics 174

Doctor Spin

OCTOBER 16, 2024

What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. Journal of Personality and Social Psychology, 82(6), 878–902.

eBook 52

eBook Journalism Analytics Privacy 52

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Analytics surface what news and consumer stories are performing the best.

Reddit 160

Reddit Media Analytics Trends 160

Sword and the Script

MAY 18, 2021

Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write. The Wall Street Journal 80%. TechCrunch 85%. The Financial Times 79%.

Study 180

Study Communications Survey Pitching 180

PRSay

JANUARY 27, 2017

The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits.

Instagram 60

Instagram Analytics Advertising Advertising 60

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 197

Meeting Education Ethics Leadership 197

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. These platforms allow marketers to track return-on-investment (ROI) on every dollar spent.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends.

Company 203

Company Case Study Trends Crisis Management 203

Shift Communications

NOVEMBER 21, 2014

In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles , according to statisticians. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it.

Facebook 167

Facebook Real Estate Analytics Report 167

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Shift Communications

NOVEMBER 12, 2014

Google Analytics Blog. Wall Street Journal / WSJ Off Duty. Social Media Explorer. Social Media Today. Spin Sucks. When you’re looking for more on the marketing side. Convince & Convert. MarketingProfs. Occam’s Razor by Avinash Kaushik. WordStream Blog. When you want to hear from a few SHIFTers. SHIFT Blog. Christopher Penn’s Blog.

Knowledge Base 141

Knowledge Base Blogging B2B Agency 141

Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. Additionally, I know many undergraduates who have opted for double majors in communications and business analytics.

Trends 150

Trends Publicity Data-Driven PR Government 150

NewsWhip

NOVEMBER 20, 2024

During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence. Much like journalism, you need to think about the intended audience, the headline, what you want to convey in one page, and the main takeaway.

Data 78

Data Storytelling Policies Employee 78

Cision

AUGUST 11, 2016

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0