Onclusive

JUNE 17, 2021

Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights. Bryan Pedersen, Chief Innovation Officer, MSL U.S.

Groups 370

Groups Data Measurement System 370

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics.

Analytics 141

Analytics Google Creativity Publicity 141

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns. LinkedIn values professional insights and thought leadership.

Social Media 109

Social Media Branding Brand Crisis Management 109

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 161

Leadership B2B Study Survey 161

The Proactive Report

APRIL 6, 2021

Figure out a content strategy that will build trust and thought leadership. Learn how to use data and analytics to discover what your customers or clients want to know. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

5W PR

FEBRUARY 1, 2025

Leading by Example Executives should: Share company content regularly Engage with employee posts Highlight program successes Provide thought leadership content Recognize active participants Recognition and Incentives Maintaining engagement requires ongoing motivation.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

DECEMBER 10, 2019

Engagement Labs, a data and analytics firm that provides social intelligence […]. The post Social influence leadership ignites buzz for retailers—which brands are capitalizing? marketplace impressive. appeared first on Agility PR Solutions.

Retail 135

Retail Leadership Branding Brand 135

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). You can take a look at a couple of graphics showing the text analytics to see for yourself. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

Landis PR

MARCH 17, 2025

Are you creating a thought leadership program? The post Make This the Year of More Complete and Holistic ROI Analytics for PR Pros and Clients appeared first on Landis PR. Is the client trying to sell products/services? Include a way to collect sales figures from them tied to your program. Albert Einstein Decide on how to measure.

Analytics 59

Analytics Measurement Data Software 59

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . In our view, organic social is most useful for amplifying an announcement, namely earned media coverage, change in leadership, or a new partnership. Organic social is the best way to begin to establish a connection with relevant audiences, but it has other benefits. A/B testing.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

MARCH 17, 2025

For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership. Data Analytics: Converting Information into Action Modern security programs generate massive amounts of data. This allows analytics tools to flag anomalies that might indicate threats.

Crisis 78

Crisis System Analytics Analysis 78

Cision

NOVEMBER 14, 2017

While all these points are valid, narrow down your list to the top measurement points to zero in on the analytics you will value the most. Others divide the marketing tasks among various employees, but they work together for the integrated benefit of all and share in disseminating analytics and data.

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Erica has spearheaded successful programs for MediaRadar and Fractal Analytics while maintaining great relationships with clients and media. Since joining Crenshaw, Bindi’s hard work, leadership and understanding of media strategy have made her a rock among her assigned clients. She is an excellent mentor and asset to our team. .

Leadership 227

Leadership B2B Analytics Internal 227

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Recent Guests: Craig Hewitt (Founder of Castos podcast and analytics), Sahil Lavingia (Author of The Minimalist Entrepreneur, How Great Founders Do More with Less), Kenny Schumacher (Founder of Delesign) . Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Master of Scale.

Agency 401

Agency Interviews Education Television 401

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Mimecast is a great example of strategically using Onclusive’s competitive media monitoring and PR analytics to uncover these types of hidden opportunities for additional coverage. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Onclusive

JUNE 9, 2021

Keep in mind that your leadership team wants to see metrics that matter to the business—like website traffic, actions driven and ROI. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

JANUARY 3, 2025

Couple these efforts with analytics to ensure stories are optimized for the platforms and audience segments that matter most to the client. Partner with clients to identify authentic stories, like customer success, innovative projects, or social impact initiatives, and craft them into compelling narratives.

Trends 97

Trends Brand Branding Publicity 97

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Everything should map back to the overall brand narrative. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. This section highlights Google Cloud Platform (GCP) solutions for businesses, such as data analytics, artificial intelligence, and cloud storage.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Buzzstream

FEBRUARY 17, 2025

Using Google Analytics, under the Acquisition tab, I can see that about 4% of our traffic has come from Referrals in the past 12 months. Unfortunately, unlike Universal Analytics, you cant see referral traffic at the URL levelonly the domain level.) To measure organic traffic using Google Analytics, goto Engagement>Landing Page.

Digital PR 112

Digital PR Report Google Radio 112

Cision

JUNE 22, 2017

This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success. Now agencies will need to use their own analytics to provide recommendations on how we can reach that same audience through PR.

Healthcare 266

Healthcare Analytics Agency Trends 266

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics B2B Measurement 204

Agility PR Solutions

SEPTEMBER 7, 2023

As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the pivotal role of AI-driven leadership in the evolving world of business.

Leadership 96

Leadership Analytics Corporate Groups 96

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.

B2B 141

B2B Case Study Study Conference 141

Landis PR

NOVEMBER 4, 2024

The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

Trends 333

Trends Industry Government Data 333

PRSay

NOVEMBER 25, 2024

Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics. Create your own opportunities. Connect with Professor Brown on LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. Commit to attending one conference or class a year. The “PR Influencer” will become a key part of the business.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! Nominees have been selected by a panel of industry leaders from top agencies and brands, based on their leadership and demonstrated ability to make positive change.

Analytics 156

Analytics Leadership Measurement Technology 156

Cision

JUNE 1, 2017

Start Your Measurement Activities Today with Google Analytics. However, you will need to spend quality time with Google Analytics to identify: Bounce rate. This allows Google Analytics to track your conversion rates. An analytics reporting solution. Is it driving sales? Your page rank for keywords leading to your content.

Measurement 200

Measurement Analytics Google Data 200