Onclusive

JUNE 17, 2021

Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights. Bryan Pedersen, Chief Innovation Officer, MSL U.S.

Groups 370

Groups Data Measurement System 370

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. An analytics reporting solution.

Measurement 200

Measurement Analytics Google Data 200

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns. LinkedIn values professional insights and thought leadership.

Social Media 109

Social Media Branding Brand Crisis Management 109

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Survey Automotive Data 418

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? Currently, PR has a measurement challenge. In Matt’s words, the current attitude is one where “marketing owns measurement.”

Analytics 141

Analytics Google Creativity Publicity 141

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Skills/Attributes. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). You can take a look at a couple of graphics showing the text analytics to see for yourself. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Success requires consistent measurement and optimization while staying true to core brand values and messaging.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. A Guide: How to Measure Brand Sentiment in PR?

Branding 104

Branding Brand How To Engineering 104

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Decide on metrics IN ADVANCE At the beginning of a particular campaign or new client relationship, sit down and decide how youll measure success based on objectives. Are you creating a thought leadership program? Albert Einstein Decide on how to measure.

Analytics 59

Analytics Measurement Data Software 59

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Sword and the Script

AUGUST 5, 2014

Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. For example, Microsoft’s Digital Defense Report provides transparency about threat trends while demonstrating security leadership.

Crisis 78

Crisis System Analytics Analysis 78

PRSay

JANUARY 3, 2025

Couple these efforts with analytics to ensure stories are optimized for the platforms and audience segments that matter most to the client. Partner with clients to identify authentic stories, like customer success, innovative projects, or social impact initiatives, and craft them into compelling narratives.

Trends 97

Trends Branding Brand Publicity 97

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR What are the PR industry trends for the new year? One example?

Trends 333

Trends Industry Government Data 333

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Social media platforms serve as powerful PR channels when used strategically.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

OCTOBER 31, 2017

Additionally, website analytics, while valuable for linking earned media to incoming leads, doesn’t explore how a specific news story affected the buying cycle. Want to know how to drive revenue growth with earned media measurement? Too much measurement is better than too little. Download our white paper.

Measurement 222

Measurement System Data Analysis 222

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics B2B Measurement 204

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Prowly

APRIL 16, 2025

4 Demonstrating industry leadership Responding quickly and thoughtfully to emerging industry trends or crises positions a brand as authoritative, informed, and reliable in its field, differentiating it from slower-moving competitors. you can learn how to do media monitoring from our blog post.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103