Agility PR Solutions

MARCH 17, 2022

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. The post Most marketing departments rely on outdated data and analytics practices appeared first on Agility PR Solutions.

Analytics 164

Analytics Data Marketing Company 164

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.

B2B 150

B2B Marketing Leadership Study 150

Agility PR Solutions

OCTOBER 31, 2024

With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. Understanding AI opens professionals to the many forms of comms advances that will take place, from predictive analytics to personalization content creation to better campaign management.

Resources 110

Resources Marketing Analytics Tools 110

Agility PR Solutions

JANUARY 26, 2025

Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

Ethics 117

Ethics Trends Marketing Analytics 117

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 187

Analytics Google Web Measurement 187

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Analytics 195

Analytics Measurement Video Advertising 195

Agility PR Solutions

JANUARY 1, 2025

Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

Case Study 100

Case Study Study Trends Marketing 100

The Resolution Blog

SEPTEMBER 5, 2023

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook.

Web 156

Web Analytics Marketing Blogging 156

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Analytics 195

Analytics Measurement Video Advertising 195

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 156

Analytics Tools How To Marketing 156

Prowly

DECEMBER 17, 2020

Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. The post Pica Pole or Digital Analytics? Collectively, we are anxious as we round the bend into 2021. It’s only natural given the turmoil of the last year. […]. ROI and the Art of PR appeared first on Prowly Magazine.

Analytics 196

Analytics Marketing 196

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

Trends 319

Trends Content Marketing Brand Branding 319

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Position Scope. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 95

LinkedIn Examples Brand Branding 95

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations.

Marketing 78

Marketing System Data Analytics 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. Looking at your blog’s analytics, you can easily see which posts were the most popular. Plan ahead of time.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Ronn Torossian

MARCH 5, 2025

Learn how market research will transform by 2025, from AI and real-time analytics to ethical data practices. The post What Market Research Will Look Like in 2025: Key Trends and Strategies for Success appeared first on. Discover key trends and strategies for business success.

Trends 195

Trends Strategy Ethics Marketing 195

Ronn Torossian

DECEMBER 17, 2024

AI revolutionizes digital marketing through personalization, data analytics, chatbots, and content creation, while raising important ethical and privacy considerations. The post AI: The New Frontier of Digital Marketing appeared first on.

Privacy 195

Privacy Marketing Ethics Analytics 195

Ronn Torossian

FEBRUARY 17, 2025

Learn how law firms can boost client acquisition through personalized digital marketing strategies, data analytics and targeted advertising campaigns. The post Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition appeared first on.

Strategy 195

Strategy Marketing Analytics Advertising 195

Agility PR Solutions

JULY 29, 2024

The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

Analytics 157

Analytics Data Tools Marketing 157

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. Why is that true in PR and comms?

Google 156

Google Course Survey YouTube 156

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions.

Hotels 78

Hotels Local Marketing Engineering 78

Ronn Torossian

JANUARY 29, 2025

Explore how movie marketing evolves by 2025 with digital tech, streaming platforms & data analytics reshaping film promotion strategies for global audiences The post Marketing Movies in 2025: Navigating the New Landscape of Film Promotion appeared first on.

Film 195

Film Marketing Analytics Data 195

Axia PR

AUGUST 7, 2024

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics.

Analytics 125

Analytics Measurement Strategy Marketing 125

Agility PR Solutions

DECEMBER 6, 2021

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

Data 205

Data Marketing Analytics Publicity 205

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Can other teams benefit from PR analytics data and shared ROI? Why technology ROI matters. The answer is yes!

How To 397

How To Media Software Analytics 397

Ronn Torossian

DECEMBER 31, 2024

Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.

Ethics 195

Ethics Marketing Analytics Data 195

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

DECEMBER 5, 2024

Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. Personalizing the Guest Experience One of the most significant applications of AI in hospitality marketing is personalized customer experiences.

How To 78

How To Marketing Trends Data 78

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. on the Talkwalker listening & analytics platform. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.

Industry 78

Industry Guidelines Marketing Creativity 78