Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 190

Analytics Google Web Measurement 190

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Analytics 195

Analytics Measurement Video Advertising 195

The Resolution Blog

SEPTEMBER 5, 2023

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook.

Web 156

Web Analytics Marketing Blogging 156

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 158

Analytics Tools How To Marketing 158

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Analytics 195

Analytics Measurement Video Advertising 195

Prowly

DECEMBER 17, 2020

Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. The post Pica Pole or Digital Analytics? Collectively, we are anxious as we round the bend into 2021. It’s only natural given the turmoil of the last year. […]. ROI and the Art of PR appeared first on Prowly Magazine.

Analytics 196

Analytics Marketing 196

Ronn Torossian

DECEMBER 17, 2024

AI revolutionizes digital marketing through personalization, data analytics, chatbots, and content creation, while raising important ethical and privacy considerations. The post AI: The New Frontier of Digital Marketing appeared first on.

Privacy 195

Privacy Marketing Ethics Analytics 195

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

Trends 319

Trends Content Marketing Brand Branding 319

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Position Scope. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. Here’s what Jay had to say.

Customer Service 280

Customer Service Social Media Marketing Media 280

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. Looking at your blog’s analytics, you can easily see which posts were the most popular. Plan ahead of time.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Ronn Torossian

JUNE 26, 2020

To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on. That may have been a given, but Dixon also predicted the assassination of JFK.

Marketing 195

Marketing Software Analytics Company 195

Axia PR

AUGUST 7, 2024

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics.

Analytics 124

Analytics Measurement Strategy Marketing 124

Agility PR Solutions

DECEMBER 6, 2021

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

Data 206

Data Marketing Analytics Publicity 206

Onclusive

FEBRUARY 5, 2019

Brian Mossop, SVP, Insights & Analytics Lead for FleishmanHillard is eager for the change: “I believe in the next twelve months or so, we’re going to see even more artificial intelligence and machine learning incorporated into our daily practices. It’s an exciting time to be in marketing, PR and communications.”

Communications 218

Communications Marketing Analytics Technology 218

Business Wire

MARCH 7, 2024

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. Press releases have long been regarded as indispensable tools for circulating important news and information. What metrics are important for measuring your results?

Measurement 293

Measurement Blogging Analytics Tools 293

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Can other teams benefit from PR analytics data and shared ROI? Why technology ROI matters. The answer is yes!

How To 397

How To Media Software Analytics 397

Awario

JULY 31, 2022

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

Analytics 130

Analytics Facebook Tools Social Media 130

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. on the Talkwalker listening & analytics platform. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Agility PR Solutions

SEPTEMBER 18, 2024

In a groundbreaking move set to reshape the landscape of digital marketing, OpenAI, the trailblazer in artificial intelligence, has announced its acquisition of Rockset, a leading player in real-time analytics and data management.

Analytics 109

Analytics Data Marketing Trends 109

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG. Timely Insights.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 171

Social Media Trends Marketing Enterprise 171

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Global Marketing Strategy, IFAW. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Groups 370

Groups Data Measurement System 370

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. This might include staff from both marketing and PR functions, as well as executives or any other shareholders who need to be apprised of results.

Measurement 166

Measurement Strategy Media Analytics 166

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 264

Corporate Analytics Communications Web 264

Agility PR Solutions

JULY 29, 2024

The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

Analytics 113

Analytics Data Tools Marketing 113

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Strategy 56

Strategy Media Journalism Analytics 56

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. First things first: determining the best channels and formats for your audiences. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356