Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Their services include distribution to major news outlets, financial news services, websites, multimedia capabilities, and detailed analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

NOVEMBER 28, 2017

With companies like Cision implementing new impact models and analytics tools to demonstrate hard ROI on earned media, and show where those conversions are taking place, earned media has earned a spot at the main table with paid and owned — and looks to be the future. for every $1 spent on earned media coverage.

Small Business 245

Small Business Media SMB Pitching 245

Prowly

FEBRUARY 13, 2025

Leverage insights from surveys, social buzz, and analytics to craft bold strategies that amplify recognition and fuel growth. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 Brand awareness is more than numbersits about making an impact.

Software 104

Software Reputation Examples How To 104

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites.

Corporate 270

Corporate Branding Brand Guidelines 270

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

Cision

AUGUST 9, 2017

This analytics toolkit revolutionized paid and owned media, making it possible to implement and measure data-driven strategies with clinical precision. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location.

Communications 185

Communications How To Media Measurement 185

Prowly

JANUARY 29, 2025

Analytics and reporting Finally, let's talk analytics and reporting. Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch. And I'm not just talking about a glorified spreadsheet - you need something that helps you maintain those relationships and knows who covers what.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package.

Software 182

Software Tools Print Technology 182

Prowly

FEBRUARY 28, 2025

Be sure to check mentions in print magazines, radio programs, and television. With Prowly's print monitoring, no story stays hiddeneven behind paywalls! Combine online media monitoring with print and broadcast monitoring in Prowly to have mentions from both digital and traditional news sources at your fingertipsall in one place.

SEO 104

SEO Print Social Media Tools 104

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. How do analytics drive PR strategy? What are the main components of a successful PR strategy? Every great story is about people, whether it’s the president or the person next door. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Learn how to use data and analytics to discover what your customers or clients want to know. But you can still use the DA to guide your content strategy. Think about the possibility of content partnerships with some of these online news publishers.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. The deluge of PR pitches. Pitch proof points with claims.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. With that great idea pitch, think about something I can use to supplement my story, preferably data. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Deirdre Breakenridge

MARCH 12, 2015

The colors you use on the web are not the same colors you use for print. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media. There are tools and resources to learn more about color.

Creativity 150

Creativity Web Social Media Data 150

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Cision

MAY 4, 2015

Social Media Analytics. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Get a complete, multi-channel perspective of your brand by combining interactive charts and reliable analytics. Analyze your impact.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

MAY 12, 2015

Analytics and data provide support to better inform clients on how to strategize to meet their goals. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. Reporters know that. Clients respect that. How do they help you innovate?

Data 120

Data Nonprofit Analytics Social Media 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” Prowly adds features to media database Prowly had added several enhancements to its media database.

Technology 129

Technology Publicity Software Print 129

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. From print to digital. Analytics and ROI. Harder to pitch.

Communications 149

Communications Crisis Internal International 149

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. How are they spending that budget today? Indeed, the survey says marketing spends 15.9% and lower for B2B services at 9%.

Survey 105

Survey B2B Marketing Trade Shows 105

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Then there’s our favorite, Google Analytics training, which if offered by a variety of providers and is always worth a refresher. 2017 PR Takeaways.

YouTube 136

YouTube Video Training Survey 136

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Print Local 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Report Measurement 96

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. In those mediums, you can spot a mention in a story.

Software 124

Software Technology Advertising Advertising 124

Prowly

SEPTEMBER 18, 2024

The use of regular email services for pitches has significantly declined, dropping from 74% in 2022 to 50% in 2024. Sending emails through Gmail or Outlook is fine if you continuously pitch to the same contacts over and over again. There has been a significant uptick in monitoring social media, broadcast media, and print media.

Measurement 104

Measurement Tools Data Pitching 104

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Quantity, quality and Google Analytics. Here is where Google Analytics can come in handy.

Data 78

Data Newspapers Analytics Measurement 78

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Barokas

AUGUST 8, 2017

Best days to pitch. To really maximize the story, we worked with Ibotta’s analytics team to mine the app’s wealth of shopper data and identify a few press-worthy stats to use in outreach. After evaluating millions of grocery receipts, we landed on a goldmine. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 67

Marketing B2B Print Technology 67

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published.

Marketing 104

Marketing Google Newspapers Print 104