Agility PR Solutions

SEPTEMBER 14, 2023

Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. You’ve bought from there many times before.

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Apparel Strategy Brand Branding 109

PR Job Coach

JUNE 12, 2014

From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Our team helped build it to an internationally recognized brand in just a few years. It was hands down the best first job out of college! How much work did you invest to get to your current position?

How To 197

How To Apparel Tourism Interviews 197

5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

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Apparel Financial Community Employee 152

Cision

JULY 26, 2017

Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter).

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Social Media How To Insurance Insurance 233

Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

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Apparel Consumer Fashion Brand 88

PRSay

DECEMBER 28, 2021

An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. Creating a template that automatically pulls in your existing content is possible ? and an invaluable time-saver.

Marketing 210

Marketing Apparel Data Software 210

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. I once worked on a well-known e-commerce platform that allowed you to design and sell personalized merchandise. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

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B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

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Apparel Construction Agency Interviews 160

Agility PR Solutions

AUGUST 3, 2020

The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

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Retail Apparel Consumer Trends 78

Agility PR Solutions

JUNE 1, 2020

Driven by apparel, footwear and sporting equipment, U.S. -based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. The post U.S.

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Apparel Brand Branding Marketing 78

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Well then, you’re just not thinking outrageously enough. It’s very easy to do, but will require some steely nerves the first few times you try it. It’s guaranteed to score ridiculous amounts of coverage. Ready for it?

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Company Apparel Airlines Crisis Communications 109

Agility PR Solutions

AUGUST 22, 2022

With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK, US and Mexico. The company’s new report, Retail.

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Retail Apparel Fashion Report 78

Agility PR Solutions

MAY 17, 2020

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent).

Apparel 78

Apparel Study Consumer Trends 78

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back.

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Fashion Sports Technology Apparel 86

PRSay

AUGUST 16, 2022

In addition, Gifts for Good uses offers custom sustainable packaging, social impact story cards, branded apparel, and “in your honor” donation cards. Gifts for Good tracks the impact of all of your company gifting and provides a comprehensive report. I also enjoy gifting to my clients through Gifts for Good.

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Company Nonprofit Apparel Local 158

5W PR

MARCH 27, 2024

From Wolfgang’s beautifully designed collars to Vetreska’s fruit-shaped litter boxes and cat scratch posts, pet owners can now express their pets’ personalities through stylish apparel and accessories. Hygiene Innovations Maintaining a clean and fresh environment is essential for both pets and their owners.

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Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From Wolfgang’s beautifully designed collars to Vetreska’s fruit-shaped litter boxes and cat scratch posts, pet owners can now express their pets’ personalities through stylish apparel and accessories. Hygiene Innovations Maintaining a clean and fresh environment is essential for both pets and their owners.

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Trends Apparel Fashion Industry 78

5W PR

NOVEMBER 21, 2024

Offer limited-edition merchandise related to the books, such as tote bags, bookmarks, or apparel. Team up with complementary businesses, such as bookstores, schools, or libraries, to cross-promote the books. These partnerships can increase visibility and reach a wider audience.

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Industry Apparel Print Marketing 78

Cision

MAY 19, 2015

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” How to Succeed With Mobile Apps: Serve your audience. The app space is crowded and competitive.

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Content Marketing Marketing Apparel Mobile 120

Mindful Marketing

OCTOBER 19, 2022

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. each, the big kids’ meals aren’t very wallet friendly.

Apparel 103

Apparel Sports Construction Resources 103

Mindful Marketing

SEPTEMBER 25, 2022

Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel. BRADY , which calls itself “The Next Generation Apparel Brand,” seems intent on living up to that label. From the website’s photos, the brand appears to be targeting young male athletes.

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Apparel Comparison Sports Training 75

Flack's Revenge

NOVEMBER 12, 2015

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.

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Social Media Media Apparel Retail 120

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. There’s been a lot of discussion about the, shall we say, societal impacts and consequences of this campaign. But, what I want to talk about today is the PR/marketing results–so far.

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Apparel Sports YouTube Course 144

Communications Conversations

APRIL 24, 2017

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). Product and service design choices are now being made (in large part, in some cases) based on what photographs well on Instagram. And I don’t think this trend will be limited to coffee shops and restaurants.

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Instagram Trends Company Apparel 100

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. Times have certainly changed. Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

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Apparel Media Ethics Interviews 123

Agility PR Solutions

APRIL 19, 2019

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion. But, they have a different style when it comes to the purchase journey.

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Fashion Consumer Apparel Groups 60

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Prior to Alice Riot, I had zero background in fashion or apparel. Kelly Groehler. What was your last PR job? What was the last date you worked in the PR field?

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Apparel Public Affairs Corporate Training 106

Cision

AUGUST 2, 2016

Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. It’s a great job when you are working to generate interest in something you are passionate about; it’s a tough gig if you think what you’re pitching is lame.

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Fashion Apparel Pitching Consumer 120

The Stalwart Blog

JUNE 23, 2016

This included a prime-time, nationally televised spot applauding the Cavaliers’ victory on behalf of the entire state of Ohio, as well as limited edition shoes and apparel honoring LeBron, and various signage around the city of Cleveland — including this giant banner outside the Cavaliers’ arena.

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Apparel Television Fashion Sports 74

5W PR

MARCH 21, 2022

The company’s trademark includes the sales of apparel and footwear, among other things. More announcements are expected from Skechers regarding what the virtual store will look like, as well as which products visitors can see when they visit it.

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Brand Branding Apparel Fashion 88

5W PR

AUGUST 21, 2024

For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness. Platforms like Facebook, Instagram, LinkedIn, and Twitter offer extensive demographic, interest, and behavioral data, allowing for the creation of highly refined audience segments.

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Tools Apparel Marketing Advertising 78

MaccaPR

AUGUST 26, 2024

The brand collaborated with athletes such as: Tate Carew, Suni Lee, and Ilona Maher who celebrated diverse body types and sizes, emphasizing how Skims apparel helped them feel comfortable and confident both on and off the field (or gym or skate park!)

Apparel 62

Apparel Product Launch Marketing Sports 62

Communications Conversations

JANUARY 19, 2015

” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. What’s also interesting, according to AdRoll , is that the “Learn More” button is the top performer, but “Shop Now” is the most “popular.”

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Facebook Apparel Brand Branding 60

Institute for Public Relations

JUNE 26, 2023

An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs. Abstract Language → Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction.

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Consumer Apparel Retail Customer Service 52

5W PR

MARCH 23, 2023

This could include partnering with local health food stores, sports apparel shops, or outdoor recreation stores. Partner with Local Businesses Partnering with local businesses is another way for gyms to attract new clients during the warmer months.

Marketing 88

Marketing Exercises Apparel Local 88

Mindful Marketing

APRIL 23, 2021

Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand.

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Apparel Corporate Print Social Media 77

Reputation Us

AUGUST 18, 2016

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean. Nordstrom is focused on building brand loyalists and long-term customers.

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Apparel Strategy Customer Service Financial 60