Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? On Facebook, the likelihood of a brand post reaching an intended audience is low.

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Social Media How To Insurance Insurance 233

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

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Content Marketing Marketing Apparel Mobile 120

PR Job Coach

JUNE 12, 2014

My career has always centered around PR, event planning and marketing. Our team helped build it to an internationally recognized brand in just a few years. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Job Satisfaction'

How To 197

How To Apparel Tourism Interviews 197

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Acura Integration.

Branding 88

Branding Brand Apparel Fashion 88

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

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Branding Brand Publicity Consumer 109

ImPRessions - Crenshaw Communications

MAY 29, 2018

A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. The PR agency brings valuable objectivity and experience to the table, and a good team will collaborate on defining and fleshing out the brand voice and its story.

Apparel 160

Apparel Construction Agency Interviews 160

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. It’s become a favorite tactic of some apparel brands. Ready for it? Be offensive and distasteful. .

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Company Apparel Airlines Crisis Communications 116

5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. The Nue Co. aims to redefine the relationship consumers have with their health.

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Apparel Financial Community Employee 152

5W PR

AUGUST 21, 2024

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness. Scalability is another key benefit.

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Tools Apparel Marketing Advertising 78

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 81

Creativity Communications Branding Brand 81

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either.

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Branding Brand Viral Apparel 78

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back. And more and more high-end brands are getting into the mix.

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Fashion Sports Technology Apparel 86

MaccaPR

AUGUST 26, 2024

The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms took center stage, influencer marketing emerged as the go-to strategy for companies aiming to connect with a global audience.

Apparel 62

Apparel Product Launch Marketing Sports 62

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Thompson is the director of digital marketing in the Joseph M.

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Apparel Sports Construction Resources 103

Mindful Marketing

SEPTEMBER 25, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Tom Brady is one of few professional athletes who transcend their field. That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand?

Apparel 75

Apparel Comparison Sports Training 75

Mark My Words

MARCH 23, 2025

‘He’s young, marketable, and riding the wave of a sport that’s enjoying a broader global audience. Littler’s team needs to carefully curate his brand image. Either way, brands will pay a premium for his endorsement. The right apparel or equipment sponsor could offer a substantial base sponsorship deal.’

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Apparel Energy Sports Instagram 60

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. But, what I want to talk about today is the PR/marketing results–so far. Nike brand mentions increased by 135% compared to the previous week. source: Talkwalker). $43

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Apparel Sports YouTube Course 144

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 69

Study Marketing B2B Apparel 69

Mindful Marketing

APRIL 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him.

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Apparel Corporate Social Media Print 78

Communications Conversations

SEPTEMBER 1, 2020

But, from a marketing and communications perspective, you should remember and acknowledge him in a singular way in 2020: As the single-best example of the power of content curation on the web today. He’s doing it better in 2020 than any brand (or person, really) out there. So what can brands learn? Rex Chapman.

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Examples Apparel Branding Brand 78

The Stalwart Blog

JUNE 23, 2016

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . Just because it’s a trending at the moment, brands shouldn't feel compelled to take part, especially when they don’t have any real ties to the topic. pic.twitter.com/xH0OgsjmDw.

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Apparel Television Fashion Sports 74

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. ” “Apparel was responsible for some 2.1

Apparel 73

Apparel Fashion Training Construction 73

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes.

Company 88

Company Apparel Nonprofit Consumer 88

Agility PR Solutions

APRIL 19, 2019

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion. But, they have a different style when it comes to the purchase journey.

Fashion 60

Fashion Consumer Apparel Groups 60

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. ” “Apparel was responsible for some 2.1

Apparel 65

Apparel Fashion Training Construction 65

Shift Communications

JANUARY 22, 2018

Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Vice President, Marketing Technology. Failure of transparency , of not revealing pertinent information. Christopher S.

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Crisis Communications Crisis Reputation Communications 98

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. Safe to say, that by the end of 2016, most, if not all major brands will feature some kind of buy button within their social advertising campaigns. The world of social media changes quickly.

Social Media 60

Social Media Trends Apparel Media 60

Mindful Marketing

SEPTEMBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? Did you wonder how the original owner felt when they wore them?

Fashion 76

Fashion Retail Survey Apparel 76

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Are they trying to change perception of their brand? An important first step is to determine what the point of this campaign is.

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Publicity Apparel B2C Fashion 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

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Writing Company How To Apparel 82

Shift Communications

SEPTEMBER 17, 2015

Throughout your career, you’ve worked with both large brands and small brands. Smaller brands are typically the ones willing to experiment. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends.

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Agency Apparel Pitching Creativity 60

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! Other activations included rifts projected onto the Empire State Building in New York and on the Menara Kuala Lumpur tower.

Fashion 62

Fashion Apparel Instagram Social Media 62

PR 20/20

JUNE 4, 2020

consumers find marketing personalization very or somewhat appealing. Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. Then, we personalize the brand experience based on that visitor. Buyer personas are the core of contextual marketing. Consistent.

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How To Marketing Apparel Web 40

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. I grew up in West Monroe, Louisiana.

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Ethics Data Crisis Apparel 82

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s

Agency 28

Agency Retail Apparel Mobile 28

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads.

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Advertising Advertising Privacy Apparel 138