5W PR

MARCH 21, 2022

Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. The goal of the Metaverse is to build communities, which means that brands can’t go into the space with a specific marketing or sales agenda. Decentraland.

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Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

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Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. ” “Apparel was responsible for some 2.1

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Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. ” “Apparel was responsible for some 2.1

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5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. aims to redefine the relationship consumers have with their health. Ruby Love products help girls, and women, and more stay confident and free to swim, run, jump, and play in comfort. The Nue Co. The Nue Co.

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Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform?

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Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

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Flack's Revenge

NOVEMBER 12, 2015

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.

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5W PR

FEBRUARY 28, 2020

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

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5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing. Those people are wrong.

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Mindful Marketing

SEPTEMBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting.

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Communications Conversations

APRIL 24, 2017

Read between the lines: This was a huge marketing play, pure and simple. Why spend millions in marketing ad buy dollars when your target audience will market it for you? I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). As rare as… a unicorn.

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Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. It’s become a favorite tactic of some apparel brands. PR crisis communications marketing outrage PR crisis'

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PR 20/20

JUNE 4, 2020

Today’s consumers are conditioned to expect personalization. consumers find marketing personalization very or somewhat appealing. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. Buyer personas are the core of contextual marketing. Create buyer personas.

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PR Job Coach

JUNE 12, 2014

My career has always centered around PR, event planning and marketing. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old.

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Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. As consumers of information need to understand that.

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Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. What are the ways your audience consumes media? When are they available to consume new information? Tell the Story.

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Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel.

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Creativity Communications Branding Brand 80

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

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Writing Company How To Apparel 82

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. The world of social media changes quickly. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

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Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? I don’t think the value of PR will decrease, but proving that value and bolstering it through marketing will become more and more important.

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Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I think, I came up in SEO in my career, I’ve worked at Red Ventures in the early days of RV got really entrenched into the digital marketing and SEO world. Building and marketing those sites to generate leads.

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Flatiron Communications

JANUARY 29, 2015

The scope of work will involve strategic corporate positioning and media relations, content development and marketing, corporate social responsibility (CSR), and industry speaking and awards opportunities. “We HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s

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Mindful Marketing

JUNE 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Love, exciting and new. Offering entertainment that people enjoy is a good thing, but are new marketing strategies for monetizing love courting immorality?

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Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads.

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