Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. To make an impact, content needs to shine. Create more visual content.

How To 282

How To Storytelling Measurement B2C 282

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Make your audience the hero.

Government 140

Government Survey Ethics Media 140

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ). billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

JUNE 9, 2020

Cision recently announced “ article-level data.” It’s a metric that tells you how many views a given article actually had. If media relations is hard, so too is journalism and reporting. That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 109

Media Relations Media Survey Pitching 109

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Buzzstream

SEPTEMBER 3, 2024

Or you might want to try a site:search, which will uncover articles in a specific publication about your topic. As you can see in the above, there are a few articles about running at The Independent. Google News Search One of the more direct ways to find a journalist is by searching for Google News for similar articles.

Pitching 126

Pitching How To Digital PR Data 126

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Over the next day, like a slowly developing Polaroid, tweets and articles from watchers and principals started to fill in the picture. GigaOm’s crash and burn this week really hit a nerve. The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Don’t dangle “exclusive” for a mediocre idea.

Survey 168

Survey Media Relations Pitching Media 168

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article.

Software 88

Software Pitching Measurement Enterprise 88

Critical Mention

OCTOBER 14, 2018

Your life has the power to motivate an audience far beyond standard market trends. A community could be its own article because it’s so essential to find an audience who truly appreciates you when becoming a thought leader, rather than pandering to an audience you have to chase. So, be your best self. Step 3: Find your people.

Leadership 68

Leadership B2C Trends Content Marketing 68

Critical Mention

MAY 28, 2019

Many marketing, communications and PR professionals still rely heavily on email marketing for one simple reason–it’s still highly effective. In fact, a recent HubSpot article stated that email marketing generates $38 for every $1 dollar spent!

Marketing 71

Marketing Social Media Tools Content Marketing 71

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Communications Conversations

JULY 15, 2015

One of my favorite blogs is the Content Strategist. It’s full of interesting, insightful and easy-to-read posts about everything in the content world. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX. Fantastic editorial content. Wait, what?

Branding 60

Branding Brand Industry Journalism 60

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Follow her for a fantastic collection of industry articles from around the web. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further. And so ROI is the theme for this week’s Unscripted Marketing links. You can’t buy it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. Insert “Read More” Tag.

How To 308

How To Tools SEO System 308

Cision

JUNE 2, 2016

How has your background in journalism helped you in public relations? You’ve written and published news stories, blogs and more. Students should focus on building a solid collection of clips from press releases to news articles. What is the most important lesson about PR you’ve learned throughout your career? Rapid Fire Round.

Insurance 120

Insurance Insurance Writing Sports 120

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Branding 52

Branding Brand Media Local 52

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. And that’s the theme for this week’s Unscripted Marketing links [UML]. As always, you’ll find three vetted articles below that I recommend for your perusal. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

David PR Group

AUGUST 4, 2014

We have more opportunities than ever to write articles and posts for bona fide news outlets. For example, we have secured blogging slots for clients on sites like The Huffington Post and Forbes.com. But we also have trade outlets in many industries thirsting for good content. Develop your own channel.

Television 76

Television Groups Storytelling System 76

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 65

SEO Tools Engineering Web 65

PR in High Definition

DECEMBER 13, 2017

Great, you’ve just spotted an interesting article you actually want to read, but of course you’re just about to run into a meeting. Everyone may now be online, but we are increasingly just skimming over content, failing to properly engage with anything online. Sound familiar? This is something the media world is starting to recognise.

Print 48

Print Consumer Conference Video 48

Waxing UnLyrical

APRIL 15, 2015

Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Out of our minds?

Community 40

Community Travel Pinterest Mobile 40

Cision

JULY 13, 2015

Writing for the Baltimore chapter of the American Marketing Association, Arsham Mirshah says that the first rule of networking is to be assertive , yet tactful: “Imagine you just walked into a networking event where people are talking in their groups of 2 or 3. You look awkward not talking to anyone, so what do you do? ” 12. “No

Writing 120

Writing Social Media Community Course 120

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 93

Survey Journalism Study Pitching 93

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. Content Authenticity Statement: 90% of this blog article was generated by me, a human.

Media 103

Media Radio Print Newspapers 103