Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. The pace of news is faster.

Interviews 60

Interviews B2B Media Report 60

Bianchi Biz Blog

MAY 30, 2024

Assets like your website, paid ads, blog posts and videos tend to be perceived as more promotional, so your reader / viewer may subconsciously discount the claims in this content. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet.

Automotive 93

Automotive Engineering Mobile SEO 93

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. Thanks for reading. Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling Measurement B2C 282

Institute for Public Relations

JUNE 1, 2023

A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020. Semi-structured qualitative interviews … Continue reading The Role of Internal Communication in Start-ups: State of Research and Practical Approaches →

Internal 52

Internal International Communications Journalism 52

Buzzstream

SEPTEMBER 3, 2024

Or you might want to try a site:search, which will uncover articles in a specific publication about your topic. As you can see in the above, there are a few articles about running at The Independent. Google News Search One of the more direct ways to find a journalist is by searching for Google News for similar articles.

Pitching 126

Pitching How To Digital PR Data 126

Landis PR

JUNE 24, 2024

This week’s blog post is written by Leslie Dagg, Account Supervisor at Bianchi Public Relations, Inc. , The lively Q&A session covered a range of topics, from the influence of AI on journalism to the best practices for pitching stories, offering valuable takeaways for all attendees.

Automotive 52

Automotive Media Pitching Local 52

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. For example, ask a question to prompt discussion around the article. Sending the article to your top clients and acknowledging their role in your success can strengthen relationships.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

Meeting 82

Meeting Media Travel Interviews 82

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. I want to write stories that thoroughly explain what’s going on and how it impacts them.”.

Automotive 87

Automotive Journalism Interviews Engineering 87

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Scoring positive coverage in a respected business newspaper or credible trade journal in the current environment is a major challenge today. Is media relations dead? Not in today’s PESO PR model.

Media Relations 102

Media Relations Automotive Media Newspapers 102

PRSay

MAY 23, 2018

The vast audience consists of anyone and everyone, rather than a specific target, and overall readership numbers don’t necessarily indicate the number of people who will read your particular article. Similar to trade journals, podcasts cover an array of niche subjects. Don’t overlook blogs.

Media Relations 128

Media Relations Publicity Media Blogging 128

Deirdre Breakenridge

NOVEMBER 8, 2015

As a writer for Her Campus Chapel Hill, I wrote and published an article explaining why this film is so important for college women and why they should want to help spread the word and support the film. This article was in the Top-Viewed article listing for almost a week! That article was posted on Oct.

Film 150

Film Social Media Video Writing 150

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro. Landis: What is ChatGPT’s effect on journalism? Real person?

Education 52

Education Training Technology Journalism 52

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 88

Software Pitching Measurement Enterprise 88

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Over the next day, like a slowly developing Polaroid, tweets and articles from watchers and principals started to fill in the picture. GigaOm’s crash and burn this week really hit a nerve. The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Bianchi Biz Blog

JULY 25, 2022

I have a blog series called Chatty Chassis, and I try to focus on professional advocacy, building yourself up, setting achievable goals, and so much more. Additionally, I enjoy the educational side of our Fleet 101 articles. As noted I enjoy the educational side of journalism. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. In this article on the Hustle, a journalist actually breaks it down for you.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How has your background in journalism helped you in public relations? Always read it one more time before hitting send!

Insurance 120

Insurance Insurance Writing Sports 120

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr.

Company 60

Company Media Storytelling Interviews 60

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. prsarahevans. Shonali Burke.

Twitter 77

Twitter Radio Social Media Print 77

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. Join him on July 17 at 3 p.m.

Exercises 92

Exercises Creativity Radio Resources 92

Burrelles Fresh Ideas

NOVEMBER 7, 2023

This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Mindful Marketing

OCTOBER 10, 2021

In her October 3rd interview on 60 Minutes, she didn’t pull punches in portraying what she believes is her former employers’ danger to society. ” ​ Subscribe to Mindful Matters blog. ” What might Facebook and TikTok’s motivations be for cooperating? Learn more about the Mindful Matrix.

Facebook 79

Facebook Social Media Government Employee 79

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

PR Fuel

DECEMBER 22, 2020

When you coordinate social media accounts, blog posts, news releases, email blasts, and other communications, you need to make sure they’re all in the right order. Many news articles are published online now, and including a picture is a must for online publishers. Be sure your settings are for the right time zone, too.

Writing 52

Writing Government Journalism Interviews 52

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). ” Otherwise you’d be better off pitching a blog. ” What about contributed articles?

How To 120

How To Real Estate Pitching Enterprise 120

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

MAY 27, 2017

Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely. News articles often cast net neutrality as a battle between technology giants and internet services providers (ISPs).

Marketing 61

Marketing Web Writing Video 61

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. You don’t need to have millions of dollars in your marketing budget to leverage content marketing to transform your website or blog into an earned media channel. Brands as media – silly marketer.

Branding 52

Branding Brand Media Local 52