Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Measurement Report 96

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. What advice do you have for PR people that want to pitch you?

Meeting 79

Meeting Automotive Media Newspapers 79

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone. And the six tips?

Content Marketing 94

Content Marketing Marketing Print Software 94

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

APRIL 17, 2023

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. They expect our articles to dive deep into the technical details and the development process. What advice do you have for PR people that want to pitch you?

Engineering 78

Engineering Automotive Agriculture Media 78

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Seeing your byline next to an article in VentureBeat or AdAge is a great feeling. The PR team should be constantly generating ideas for articles to pitch to journalists.

Leadership 149

Leadership B2B Tools Conference 149

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 60

Meeting Automotive Transportation Media 60

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . Personalize pitches to each reporter/editor. .

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 87

Automotive Journalism Interviews Engineering 87

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. What advice do you have for PR people that want to pitch you? I’m also a contributing writer for EVannex – I write a weekly blog post. Offer us an interview with someone with technical expertise.

Meeting 82

Meeting Media Travel Interviews 82

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR can create media coverage emphasizing the brand’s campaigns, pitch directly to potential investors, or build collaboration with relevant organizations.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Technology means continuous learning. 2017 PR Takeaways. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Have your materials at the ready – the pitch, description, images, samples and giveaway items – so when the PR team identifies these last-minute opportunities, you can jump on them without delay.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

NOVEMBER 17, 2015

Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. After receiving the package, many media commented they could easily build articles and stories around the content.

Agency 100

Agency Newspapers Radio Interviews 100

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Think about how print, online and broadcast media operate their businesses. Are you using a couple of sentences from an article or whole paragraphs?

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Think about how print, online and broadcast media operate their businesses. Are you using a couple of sentences from an article or whole paragraphs?

Film 60

Film Print Creativity Internal 60

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters.

Company 111

Company Media Journalism Report 111

Sword and the Script

OCTOBER 24, 2017

The potential to technology may be unlimited, but the human condition is finite. The Chief marketer report found the content most effective at moving prospects through the B2B sales funnel is as follows: 49% articles and blogs. Print it out and mail it out to your ABM targets. Use a link as validation in future PR pitches.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Some articles I’ve read cite 11 acquisitions in its recent history. 3) September 15, 2014: Visible Technologies. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As always, you’ll find three vetted articles below that I recommend for your perusal. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. Another audience that we pitch to a lot is niche media outlets, and when pitching a new product or when you have very specific news to share, we’ve learned that imagery is key. Want to learn more about how you can use influencers to increase social media engagement?

Fashion 48

Fashion Pitching Tools Twitter 48

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Business Review and American Executive on the print side. 1) No Focus: An article about shipping and logistics will run next to an article about medical technology and financial services. Some call them pay-for-play media.

Media 45

Media Print Pitching Television 45

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The deluge of PR pitches. Pitch proof points with claims. Journalists produce 10+ articles per week. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 122

Software Case Study Advertising Advertising 122