Cision

DECEMBER 11, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. If you have other informational webpages or articles that you want to direct readers to, then you can use these in the main body of your release.

Writing 293

Writing How To Infographics Pinterest 293

Prowly

OCTOBER 23, 2024

In Prowly’s Media Database , she can find: Journalist’s recent articles and online activity Exact topics covered Outlet’s demographic and audience data PRO TIP: These insights help you weed out irrelevant contacts, find fitting story angles, and spot important keywords and themes to use in your personalized emails.

How To 211

How To Pitching Analytics Software 211

PRSay

OCTOBER 9, 2024

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? If not, you may need to rethink the way you write.

Writing 172

Writing Energy Communications Report 172

Presspage

MARCH 25, 2025

Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Try this article on how to craft a winning press release >>> 3.

Media Relations 78

Media Relations Writing How To Pitching 78

Presspage

MARCH 18, 2025

Get to the point in the first two sentences Cut the fluff - no jargon, no unnecessary backstory End with a clear call to action (CTA) Example: Hi [Journalists Name], I noticed your recent article on [related topic]. Reference a journalists recent article Mention why your pitch fits their beat Avoid mass emails - customization matters 4.

Examples 78

Examples Pitching Writing How To 78

Remote PR Jobs

NOVEMBER 8, 2024

In our past articles, we reviewed the first two steps of the job application process. First, we focused on writing a resume , and then the cover letter. Next on the agenda is acing the interview. In this guide, we will go over tips for in-person and virtual interviews. How to communicate effectively in a job interview?

Interviews 226

Interviews Communications Tools Examples 226

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Sharing a byline article for consideration. Writing a media pitch should be second-nature to every PR person. Compelling subject lines. Offering an expert as a guest for a podcast.

Pitching 193

Pitching Writing Media Advertising 193

Garrett Public Relations

JANUARY 20, 2024

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

B2B 161

B2B How To Company Publicity 161

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176

Software Measurement B2B Training 176

Remote PR Jobs

OCTOBER 29, 2024

In our last article , we explored the first step of a successful job application: building an entry-level PR resume. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 221

Publicity How To Examples Crisis Management 221

Contently - Strategy

OCTOBER 9, 2024

So, when you’re putting together your marketing strategy, don’t sleep on LinkedIn articles. Benefits of LinkedIn articles There are many benefits to using LinkedIn articles as a part of your overall strategy. For one, LinkedIn articles make it super easy for you to engage with your audience. Take, for example, TD Bank.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Writing/Editing of Miscellaneous PR Assets. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

AUGUST 3, 2020

Simply counting the number of articles that mention your competition can be highly misleading. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Energy 397

Cision

JUNE 24, 2021

Are you using press releases to write your news articles? Don't miss out on these effective vehicles for important information and story ideas.

Writing 283

Writing Blogging Media 283

PR Fuel

DECEMBER 3, 2024

According to an article posted by The Office of Advocacy, there are over 33 million small businesses in the country, each one vying for the attention of consumers. A good public rel… Read more The post Effective Public Relations Writing: A Complete Guide appeared first on eReleases.

Writing 52

Writing Publicity Small Business Consumer 52

Onclusive

JUNE 9, 2021

Set your messaging, write the story. Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

Flack's Revenge

APRIL 16, 2020

Folks, I know I haven’t been writing here as much, Sorry for the interruption. The NY Times seemed to confirm this POV in their article: The News is Making People Anxious. This article discusses how to look good on camera. Check out this NY Times article , which explains how to counter Zoom bombing.

Infographics 315

Infographics Enterprise Pitching Meeting 315

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Writing Agency 368

Sword and the Script

NOVEMBER 5, 2024

So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. I’m leaning towards that last option because then I’d only write about the things I think sound interesting, rather than because I feel obligated to include an announcement merely because I do this summary.

Software 156

Software Wikipedia B2B Pitching 156

Agility PR Solutions

AUGUST 12, 2024

This article will help you understand the different types of paid social media marketing objectives, why they are important, and how to set […] The post Smart strategies for writing paid social media marketing objectives appeared first on Agility PR Solutions.

Social Media 105

Social Media Writing Strategy Marketing 105

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve been able to use my content skills for press releases and bylined article drafts. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. Find a home”.

Journalism 344

Journalism Internal International Pitching 344

Cision

DECEMBER 7, 2017

Starting off by complimenting the recipient on a recent article they published, while tying that topic into the pitch, is an effective way to stand out. Additionally, the alerts will expose new articles that can surface additional influencers that are not presently on the PR campaign’s contact list.

Pitching 298

Pitching Software Construction Writing 298

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Cision

JANUARY 18, 2018

Naturally, we were thrilled at such a prestigious media mention and shared this article with our followers. But we went one step further: Nick Bell, our VP of Marketing Communications, wrote a companion piece and linked to the Forrester article. But, as I said before, sharing these links also helps out whoever’s writing about you.

Strategy 276

Strategy How To Media Infographics 276

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

Small Business 130

Small Business Writing How To Nonprofit 130

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Tweet at a journalist that you liked their recent story or tag a co-worker about an article you saw on LinkedIn.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Assist in the research, writing and development of new business proposals and presentations. Strong writing skills. Provide strong guidance and leadership to junior-level staff.

B2B 291

B2B Policies Case Study Enterprise 291

Sword and the Script

JANUARY 21, 2025

Read voraciously (free) Nearly every day I easily read at least ~10 articles (or similar) focused on my profession. The key to finding good articles to read is to have an effective system for filtering. What I read is for me, but the way I think about it is that if the article was educational for me, it might also be for others.

Google 157

Google Course Survey YouTube 157

Prowly

OCTOBER 28, 2020

How to increase the likelihood of journalists writing well-informed articles about your […]. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts.

Guidelines 223

Guidelines Examples Company Writing 223

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Prowly

OCTOBER 31, 2024

Since we already know that we want to email Guardian contacts, that's what we write in the media outlet box. Let's say you want to email the Guardian reporter who talks about travel, writes for the online version of the magazine and is located in London. Step 2: Find all the Guardian reporters Here's how to do it.

How To 104

How To Travel Writing Report 104