5W PR

JANUARY 27, 2020

With one app and one membership, consumers have their choice of transportation between cars, mopeds, bikes, and scooters. GoTo Mobility will streamline your transportation needs with a one-stop shop that can get you anywhere in the city, and beyond, from your cellphone.

Technology 153

Technology Automotive Transportation Travel 153

Bianchi Biz Blog

AUGUST 15, 2024

Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Being an automotive or mobility tech supplier at CES comes with a list of challenges, along with many opportunities.

Automotive 100

Automotive Mobile Interviews Resources 100

Bianchi Biz Blog

AUGUST 29, 2024

Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors.

Automotive 84

Automotive Trends Agency B2B 84

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. You’re Already Late! But we’re already registered! And that is not to say you won’t!

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. I want a story that lets me relate a car to the consumer who might buy it.

Automotive 86

Automotive Meeting Media Pitching 86

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. continues to open up post COVID19.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.

Automotive 84

Automotive Meeting Media Mobile 84

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Bianchi Biz Blog

JUNE 15, 2023

This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed. It’s no secret that auto shows have changed with the times.

Automotive 77

Automotive Mobile Technology Transportation 77

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. 5) We don’t need PR, it’s too expensive. Social media is not the silver bullet.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

MAY 15, 2019

Yet industries where large numbers of operator and/or customer lives are at risk, like the automotive, aircraft and pharma categories, to name a few – should strive for the broadest possible framing when it comes to safety matters. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.

Reputation 245

Reputation Airlines Automotive Software 245

Bianchi Biz Blog

DECEMBER 5, 2024

Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Books and literature. Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Onclusive

FEBRUARY 14, 2023

If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Where can you make the most impact?

Reputation 195

Reputation Automotive How To Brand 195

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will! Author: Leslie Dagg.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.

Consumer 78

Consumer Automotive Tourism Brand 78

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1.

Automotive 245

Automotive Resources Consumer Strategy 245

Bianchi Biz Blog

AUGUST 18, 2022

But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.

Automotive 64

Automotive Mobile Data Comparison 64

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part. Educating prospects. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption. The post Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News appeared first on Bianchi PR.

Automotive 68

Automotive Report Meeting Insurance 68

Bianchi Biz Blog

NOVEMBER 21, 2024

The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its economic prowess and France’s influence in the world. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

SEPTEMBER 19, 2024

CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. Challenge: A large majority of media that attended CES2024 were there to cover the latest in consumer electronic products and gadgets.

Technology 92

Technology Automotive Interviews Mobile 92

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

APRIL 8, 2021

And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. Those schemes don’t seem realistic (or very profitable for consumers). So far, Wall Street isn’t too bothered by the reputation hits.

Reputation 305

Reputation Privacy Data Advertising 305

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Bianchi Biz Blog

OCTOBER 19, 2023

While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. And that includes the vehicle technology and advanced mobility segment of the annual show. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.

Automotive 87

Automotive Mobile Software Technology 87

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

Bianchi Biz Blog

JULY 29, 2024

Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. For some companies, international PR outreach is challenging and expensive. Email us at bianchipr@bianchipr.com.

Mobile 92

Mobile Automotive Internal International 92

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K Shoot us a note.

YouTube 83

YouTube Mobile Automotive Transportation 83

Bianchi Biz Blog

OCTOBER 28, 2024

At the same time, unbranded communication is emerging as an effective strategy to reach consumers, especially in sectors with strict regulations. This methodology contributes to building trust and credibility by providing valuable content that resonates with target audiences. million users TikTok : 74.14 million users YouTube : 61.39

Marketing 101

Marketing Crisis Local Internal 101