Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
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Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
Onclusive
OCTOBER 27, 2020
Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.
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Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. An auto show within a consumer electronics show.
Agility PR Solutions
JANUARY 8, 2025
Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030. This underlines why public relations are essential for brand management and customer satisfaction.
Bianchi Biz Blog
JANUARY 18, 2024
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”
5W PR
JANUARY 27, 2020
With one app and one membership, consumers have their choice of transportation between cars, mopeds, bikes, and scooters. GoTo Mobility will streamline your transportation needs with a one-stop shop that can get you anywhere in the city, and beyond, from your cellphone.
Bianchi Biz Blog
AUGUST 15, 2024
Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. Being an automotive or mobility tech supplier at CES comes with a list of challenges, along with many opportunities.
Bianchi Biz Blog
AUGUST 29, 2024
Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors.
Bianchi Biz Blog
JULY 22, 2021
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. You’re Already Late! But we’re already registered! And that is not to say you won’t!
Bianchi Biz Blog
JULY 1, 2021
ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.
Bianchi Biz Blog
MAY 3, 2021
I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. I want a story that lets me relate a car to the consumer who might buy it.
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. continues to open up post COVID19.
Bianchi Biz Blog
FEBRUARY 20, 2023
I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.
Bianchi Biz Blog
AUGUST 17, 2023
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
Bianchi Biz Blog
JUNE 15, 2023
This executive two-day symposium will address the changing world of mobility and transportation and feature C-level keynotes from the world’s leading automakers, with the trends and issues facing today’s ever-changing automotive industry being discussed. It’s no secret that auto shows have changed with the times.
Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. 5) We don’t need PR, it’s too expensive. Social media is not the silver bullet.
Cision
MAY 17, 2016
Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.
ImPRessions - Crenshaw Communications
MAY 15, 2019
Yet industries where large numbers of operator and/or customer lives are at risk, like the automotive, aircraft and pharma categories, to name a few – should strive for the broadest possible framing when it comes to safety matters. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.
Bianchi Biz Blog
APRIL 11, 2024
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.
Bianchi Biz Blog
OCTOBER 17, 2024
With registration having just opened for the most powerful tech event in the world, next January’s CES promises a bigger and better venue than ever for automotive, vehicle and mobility tech suppliers. AUTOMOTIVE SHOW INSIDE A TECH SHOW CES was launched more than 50 years ago as the Consumer Electronics Show.
Cision
JULY 26, 2017
Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Books and literature. Family and parenting. Food and drink.
Bianchi Biz Blog
JULY 21, 2022
As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.
Bianchi Biz Blog
JUNE 30, 2022
Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will! Author: Leslie Dagg.
Bianchi Biz Blog
JUNE 1, 2023
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
Onclusive
FEBRUARY 14, 2023
If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Where can you make the most impact?
Agility PR Solutions
JUNE 22, 2022
New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.
Cision
JUNE 15, 2017
In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1.
Bianchi Biz Blog
AUGUST 18, 2022
But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels. The audited data from the CES 2022 show is one source of information that can provide some useful data points to the automotive and mobility technology companies looking to engage in CES 2023.
Bianchi Biz Blog
OCTOBER 19, 2020
Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption. The post Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News appeared first on Bianchi PR.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part. Educating prospects. Building loyalty.
Bianchi Biz Blog
SEPTEMBER 19, 2024
CES® and its new logo are registered trademarks of the Consumer Technology Association One of the most competitive tech events in the entire world for journalists and exhibitors alike is arguably CES. Challenge: A large majority of media that attended CES2024 were there to cover the latest in consumer electronic products and gadgets.
Bianchi Biz Blog
JULY 20, 2023
While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.
ImPRessions - Crenshaw Communications
APRIL 8, 2021
And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. Those schemes don’t seem realistic (or very profitable for consumers). So far, Wall Street isn’t too bothered by the reputation hits.
Bianchi Biz Blog
SEPTEMBER 21, 2023
Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.
Bianchi Biz Blog
OCTOBER 19, 2023
While many of the typical auto shows around the globe have lost some of their luster, CES continues to grow in importance for automakers and automotive and mobility suppliers. And that includes the vehicle technology and advanced mobility segment of the annual show. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.
Bianchi Biz Blog
AUGUST 19, 2021
It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.
Cision
JUNE 6, 2017
This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.
Bianchi Biz Blog
JUNE 16, 2022
Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.
Bianchi Biz Blog
JULY 29, 2024
Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. For some companies, international PR outreach is challenging and expensive. Email us at bianchipr@bianchipr.com.
Bianchi Biz Blog
MARCH 30, 2023
If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K Shoot us a note.
ImPRessions - Crenshaw Communications
JANUARY 16, 2020
Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Therefore, there’s a large opportunity for solutions that can help brands meet changing shopper expectations for delivery in sectors from fashion to automotive. Social consciousness and inclusivity. Emphasis on international expansion.
Presspage
JUNE 19, 2018
Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play. ” 7.
Presspage
JUNE 15, 2017
Looking forward to self driving cars, reliable green options and other huge developments in the near future, the Automotive industry is fast growing and ever-changing. Daimler Poland was among the offices who seized the opportunity and opted for a new tool, which made publishing news to their website a lot easier and less time consuming.
Bianchi Biz Blog
MARCH 2, 2023
An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Your PR program is stopped dead in its tracks.
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