Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. Let me introduce the idea and then explain why I think it’s relevant to B2B marketing.

Case Study 97

Case Study B2B Study Marketing 97

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. How is Substack different from a blog? What kind of writers are on Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. million South Koreans are active users of KakaoTalk.

YouTube 97

YouTube Marketing Local Chemicals 97

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 145

Analysis Tools Software SMB 145

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. The art of the follow up can be its own blog post. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative. Follow up, but know when it’s time to stop. Communicate with stakeholders .

How To 321

How To Media Report Pitching 321

The Hoffman Agency

MARCH 14, 2023

B2B tech has turned out to be one of the most disruptive and transformative industries out there – the landscape is constantly evolving, and the PR industry has had to evolve with it. The post B2B tech PR – The young professional’s new groove appeared first on "What's HAppening" Blog.

B2B 36

B2B Construction Agency Banking 36

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. The Aesthetics of Text: Writing Readable Blog Posts. 1) You don’t have a subscription mechanism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Retail Resources 60

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

AUGUST 6, 2024

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt Regular readers might be interested to know I quietly started a podcast a few months back – The B2B Marketing and PR podcast. It’s often an assistant account executive or an intern.

Privacy 88

Privacy B2B Pitching Analysis 88

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences.

Marketing 108

Marketing Newspapers Print Corporate 108

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) Staffbase has started a podcast dedicated to internal comms.

Brand 150

Brand Branding Reddit Pitching 150

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Layoffs at internal comms platform.

Survey 147

Survey Software B2B Pitching 147

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 65

B2B Creativity Film Trade Shows 65

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S. respondents trust their employer.

Government 140

Government Survey Ethics Media 140

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. At a top PR agency , winning a new client is when the real work starts.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. At a top PR agency , winning a new client is when the real work starts.

How To 203

How To Case Study Meeting Pitching 203

Sword and the Script

MAY 1, 2018

A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study].

B2B 62

B2B Marketing Survey Study 62

Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing' I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. The post What Does It Take to Implement Content Marketing Effectively in B2B?

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

Sword and the Script

MAY 2, 2023

PR tech people on the move Internal comms platform Staffbase announced three executive new hires: Bijal Patel joins as Chief Financial Officer (CFO), Neil Morrison joins as Chief People Officer (CPO), and David Burnand as join Chief Marketing Officer (CMO). Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023.

Pitching 123

Pitching Study Technology Report 123

Barokas

MAY 31, 2019

Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Internal resources can quickly be tapped. Content must be on-brand and consistent, without being overtly promotional or repetitive. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Bianchi Biz Blog

AUGUST 22, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Venice International Film Festival (Aug.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Tell me one interesting fact about you that you have never revealed on your blog?

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Keyhole monitors for mentions, hashtags, influencers and keywords across Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, blogs and forums. Need an extra pair of B2B marketing and PR hands? More gen AI.

Software 134

Software Technology Reddit B2B 134

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Blog: What is PR?

Survey 118

Survey Communications Ethics Measurement 118

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” International Journal of Business Communication, 51, 183 – 202.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

APRIL 26, 2021

The momentum created will set a foundation for ongoing reminders throughout all of the company’s internal communications efforts. After category 5 Hurricane Katrina struck New Orleans in 2005 and devastated the city, Marriott International remained true to its mission of “putting people first.”. Remaining True to the Mission.

Corporate 88

Corporate Employee B2C Internal 88

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 151

Company Tools Technology Software 151

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Conversely, content marketing is mainly published on the company’s blog or other onsite resources.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). The point is: You’ll learn a lot.

Content Marketing 111

Content Marketing Marketing SEO Video 111

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Or maybe a commentary on millennials for a B2B brand – the possibilities are numerous. Fresh, compelling images can make or break an Instagram or blog post. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130