Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. What is a business blogging editorial calendar? and then I’d write it.

Blogging 186

Blogging eBook How To Writing 186

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Give our services a try.

Leadership 206

Leadership B2B Marketing Study 206

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper. Another excellent way to generate topical content, particularly for a B2B brand, is through a customized event.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 173

Blogging B2B Software SEO 173

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. Use your time more effectively? 1: Sarah Arrow.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. hours to write.”.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Polaris

DECEMBER 15, 2014

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. As I write this post on Dec. Was binge blogging a good idea? Don’t post on the week-end. The reason? The most viewed post.

Blogging 156

Blogging B2C Social Media Facebook 156

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. ChatGPT has real limitations. The results were underwhelming.

Tools 353

Tools Trends Creativity Web 353

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. How do you promote them?

Video 153

Video B2B Film Marketing 153

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 120

Survey B2B Marketing Interviews 120

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 172

Small Business SEO Writing Publicity 172

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 144

Blogging Software B2B Survey 144

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 143

B2B Trends Video Course 143

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog!

Blogging 136

Blogging B2B Technology Pitching 136

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. The publication rhythm is reliable.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%). Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 121

B2B Marketing How To Survey 121

Sword and the Script

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Among the ways B2B marketing organizations are facilitating interaction during virtual events include: 79% provide question and answer (Q&A) sessions during the event.

B2B 121

B2B Marketing Survey System 121

Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing' I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Don’t count out influencers for B2B PR. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services.

B2B 191

B2B Social Media Radio Fashion 191

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Garrett Public Relations

MARCH 11, 2023

What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You – What to Consider When (..)

Writing 155

Writing Reputation Marketing Publicity 155

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. 42% of reporters say credibility is the top challenge facing journalism Credibility is the lifeblood of news and while B2B, which is my focus, doesn’t see as much turmoil over “fake news” as other sectors, it’s still top of mind for reporters.

Survey 183

Survey Journalism Report Pitching 183

Sword and the Script

MARCH 4, 2025

Unless you are writing for The Economist, put a byline on it! There are a myriad of reasons, but some of the common ones are a) an ego problem with someone on the team or b) no one wants to be held accountable for the words published. Gated content. We want contact information in exchange for gated content.

Marketing 118

Marketing Fashion Survey Education 118

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Most of these ideas are good substance for blog posts and social media.

Trade Shows 100

Trade Shows B2B Conference Marketing 100

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. Enter ABM . Why is ABM effective?

B2B 177

B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. For example, working with B2B tech companies, we often push different forms of data to journalists to encourage coverage. Quality writing rises to the top. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221