Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Rock the Status Quo

NOVEMBER 3, 2014

I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. It’s pretty obvious that the sender built a distribution list to mass-blast her pitch, without taking a closer look at each individual journalist to see if they are relevant to the topic (or infographic) being pitched.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing.

B2B 91

B2B Report Survey Marketing 91

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. 7 best PR uses for video. A public-facing CEO. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

JULY 20, 2020

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Just look at how much content the average exec B2B. buyer consumes before—and after—she talks to sales. For some, this is intuitive.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. How does my audience prefer to consume content?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Understanding who your audience is should be the very first step in your content marketing plan – and even though we’re talking about B2B, we’re NOT talking about personas here. Put simply, everyone is creating content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Don’t stop with a press release.

Survey 120

Survey How To Construction Infographics 120

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Tools 125

Tools Analytics Software B2C 125

Buzzstream

NOVEMBER 6, 2024

For instance, consumer brands may benefit from monthly data reports, while B2B might be more effective with quarterly or annual releases. Like, does this work for B2B brands? I think you still could do it every month for certain consumer, generally brands to give you a broad example. Most B2B can speak data naturally.

Digital PR 83

Digital PR SEO Data Report 83

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Audience Insights – Demographics (B2C) and Firmographics (B2B). Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

JULY 23, 2014

Develop visuals that are relevant to current events and consumer taste. Consumers love short and punchy. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. If you have a B2B audience, don''t overlook SlideShare! Ride the trends.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) Not defining your target audience. What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Web 111

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Prohibition

SEPTEMBER 19, 2024

In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. For example, if you’re launching a new sustainable product, terms like “eco-friendly packaging solutions” or “sustainable consumer goods” could be essential.

SEO 62

SEO Engineering B2C Writing 62

Prohibition

MAY 22, 2023

It is easy for the viewer to consume and works as a visual aid for the copy. Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text.

Creativity 62

Creativity Social Media Advertising Advertising 62

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. . If you need experienced B2B help with PR, content marketing, or social media be sure to check out. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Click here to read the entire e-book.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Infographics. Not just your business blog is enough to fulfill the content needs of the modern web. Blogs and articles. Short-form videos. Longer form videos.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences.

B2C 52

B2C Case Study B2B Infographics 52

Waxing UnLyrical

MAY 27, 2016

We all know visual content is consumed faster and shared more often than text. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race. What a Duck Can Do. These elements did more than educate—they told a story.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PR 20/20

JULY 9, 2020

This helps marketers gauge consumer search behaviors over time to fuel content ideas. Templates range from social media posts to marketing collateral to infographics (and tons in between). According to HubSpot , only 35% of B2B marketers and 37% of B2C marketers do. Source: Google Trends. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

JULY 21, 2018

But the best marketers are going a step further and integrating this power combo into all functions across the marketing value chain – from brand strategy and consumer insights, to customer experience, product, and pricing to content and creative development, media – even measurement.”. Is Creativity a Skill or Talent?

Creativity 67

Creativity Marketing Analytics Measurement 67

Sword and the Script

FEBRUARY 24, 2015

Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). About 60% expressed confidence in social media and marketing integration.

Mobile 60

Mobile Study Marketing Survey 60

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. The earlier you can seed that first memory of value, the faster you’ll reach customer loyalty.

Financial 52

Financial Content Marketing Examples Banking 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. Consumers of content - whether. Your blog authors - if identified by name - can serve that same purpose.

Blogging 48

Blogging Employee Corporate Google 48

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40