Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Social media has always been recognized as a strong customer service facilitator. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. If you’re B2B, help people get better at their job and move up in their careers.

Leadership 106

Leadership Brand Branding How To 106

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Gather feedback from your sales and customer service teams. Segment your target markets.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Martech is not marketing. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

And so leads is the theme for this week’s Unscripted Marketing Links : Who influences the buying decision, the role of the customer in online word-of-mouth, and the impact of PR in targeted business development: 1. Which Departments Most Influence B2B Purchase Decisions? Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JULY 11, 2017

1) Product was divested from marketing. Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing. As a result, the strategy is two or three degrees removed from marketing execution.

Marketing 75

Marketing Leadership B2B Survey 75

Contently - Strategy

JULY 25, 2024

Their content guides create a clear solution for budgeters now struggling to replace a system they’d likely relied on for years. Both B2B and B2C buyer personas allow you to humanize your marketing strategy and thus create content that feels tailor-made for your target audience, in turn making them trust you.

B2C 64

B2C Software Analytics Reddit 64

Sword and the Script

JANUARY 3, 2023

If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same. And in B2B marketing it already does. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 113

Interviews Publicity Technology Social Media 113

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. For enterprise B2B companies, the math gets even worse.

SEO 52

SEO Engineering Writing How To 52

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

OCTOBER 5, 2017

Marketing to use sales data and information to better educate leads before they reach sales. >>> >>> Related resource : How Marketing Can Support the Sales Process. It may sound counterintuitive, but it’s possible when you start by creating content that educates or instructs and doesn’t merely promote.

Marketing 45

Marketing Engineering Resources Corporate 45

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. Historically, health insurance companies (like many areas of health care) are very B2B focused. Sometimes that means taking care of their customer service needs. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

DECEMBER 6, 2024

Help a B2B Writer Help a B2B Writer is a platformless service that connects experts with B2B publishers. It is essentially the B2B version of what HARO/Connectively was (and now is Source of Sources). This tool is best for those looking to get featured on highly relevant B2B publications. Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Length also matters. 5) Timing is everything.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

DECEMBER 11, 2024

There’s a lot of different ways to do it, but I think the biggest thing that I would advise content agencies. And again, this is me giving away our own secret sauce is I think there’s a massive opportunity in the content distribution space that a lot of content marketing agencies sleep on. Vince: Yeah.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 3) Emotional connection with customers. 16) Customer-centric companies win. “In More content marketers will get frequency right.

Social Media 116

Social Media Marketing Media Creativity 116