Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that content marketers aren’t interested in tech.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 191

B2B Leadership Marketing Software 191

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Are we talking to the right audience?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one.

Content Marketing 108

Content Marketing B2B Marketing Survey 108

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156

Software Wikipedia B2B Pitching 156

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 164

B2B Case Study Survey Content Marketing 164

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

Contently - Strategy

JULY 27, 2020

In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Technology.

Content Marketing 145

Content Marketing Marketing Creativity Technology 145

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 168

B2B Marketing eBook YouTube 168

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 173

Technology Publicity Software Pitching 173

Agility PR Solutions

NOVEMBER 11, 2024

The evolution of digital marketing has reached a new milestone with Google’s SynthID, an open-source text watermarking technology. At a […] The post Google’s SynthID: Why it’s a game-changer for marketing in the AI era appeared first on Agility PR Solutions.

Enterprise 94

Enterprise Marketing B2B Google 94

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Play to their ego. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. These courses are probably going to take me months, and maybe years to work through, yet I benefit from what I learn immediately because so much of technology relies on math. And I have.

Google 156

Google Course Survey YouTube 156

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. First, B2B companies spend roughly $150 for every email they collect. Case in point? PR tech mentions.

SEO 164

SEO Content Marketing Marketing Software 164

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 125

Content Marketing Marketing Writing Infographics 125

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real. Here’s why.

B2B 136

B2B Brand Branding Marketing 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. There were many great speakers who shared gems of information.

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That makes sense.

B2B 158

B2B Marketing Advertising Advertising 158

Agility PR Solutions

OCTOBER 1, 2023

With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers the disparity between existing content marketing practices and these tech leaders’ (..)

B2B 127

B2B Marketing Technology Content Marketing 127

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. But there are many types of content that build credibility and leadership as part of a strategic PR program. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

B2B 146

B2B Marketing Survey Software 146

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. ” There are only 214 million for “b2b software.”

B2B 142

B2B Trends Video Course 142

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%).

B2B 121

B2B Marketing How To Survey 121

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 87

Content Marketing Marketing B2B Analytics 87

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Trade Shows 125

Trade Shows B2B Marketing Conference 125

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way.

Case Study 114

Case Study B2B Study Marketing 114

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.

B2B 120

B2B Brand Branding Marketing 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Consumption.

B2B 117

B2B Consumer Marketing Survey 117

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 3) Perseverance.

Content Marketing 79

Content Marketing B2B Marketing Leadership 79

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. If one source doesn’t provide utility in content, another will.

Content Marketing 100

Content Marketing Marketing Enterprise Infographics 100