ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., Creative and energetic personality! Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Agility PR Solutions

MARCH 4, 2019

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts.

B2B 131

B2B Marketing Survey Creativity 131

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. Get creative with solutions. They also work well for sales and marketing. Anatomy of a successful customer case study.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Below are 25 B2B marketing statistics that sum up 2024 so far. >>> Creative thinking.

B2B 137

B2B Marketing Survey Analysis 137

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. B2B companies can use audience targeting to reach industry decision-makers . Here’s why. Paid vs. organic social. Its benefits are obvious. All promotion isn’t equal.

Social Media 344

Social Media Media B2B Leadership 344

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language. Marketers across B2B tech all a similar language.

B2B 145

B2B Marketing Survey Creativity 145

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. B2B companies should be actively working to strengthen relationships with their current customers by creating well-crafted, and timely curated content that’s relevant to their audience. . Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Deirdre Breakenridge

JULY 3, 2015

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action.

B2B 150

B2B Social Media Consumer B2C 150

Agility PR Solutions

DECEMBER 13, 2020

Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. The post 2021 campaigns will need empathy, creativity and connectivity appeared first on Agility PR Solutions.

Creativity 136

Creativity Healthcare B2B Agency 136

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

B2B 147

B2B Marketing LinkedIn Video 147

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study eBook 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity.

Conference 299

Conference B2B Meeting Fashion 299

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.”

B2B 142

B2B Trends Video Course 142

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.

B2B 137

B2B Branding Brand B2C 137

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. This one may seem cliche, but our team really is some of the best talent in B2B PR.

Agency 310

Agency B2B B2C Pitching 310

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices.

B2B 120

B2B Marketing B2C Employee 120

Sword and the Script

NOVEMBER 10, 2020

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. Check out our services.

B2B 138

B2B Marketing Survey Case Study 138

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. It gives us the opportunity to display expertise, brag about past work, and strategize for high-growth B2B companies in the tech space. How about 50%? A return to office life

Banking 310

Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Whether it was for a non-profit, luxury hospitality, B2B Tech, or even working on a popular TV show, PR internships offer exposure to a wide range of clients or situations. It’s the perfect time to be inquisitive and test your creativity. In college, I’ve challenged myself to move between various PR sectors.

Internal 398

Internal International B2B Construction 398

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. One study found roughly two-thirds of B2B marketers had no direct communication with customers.

B2B 111

B2B Case Study Study Conference 111

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Relevant content can support SEO and even lead generation. Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. The post How Stone Temple Kills it with B2B Marketing Videos appeared first on. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. They don’t have to be mutually exclusive, especially in B2B PR. . Clients pay us for our recommendations, so we do everyone a service when we share them. .

Publicity 334

Publicity How To Agency Product Launch 334

Agility PR Solutions

JUNE 16, 2024

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done.

B2B 117

B2B Study Storytelling Strategy 117

ImPRessions - Crenshaw Communications

MAY 11, 2020

Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach. Customized surveys offer relevance.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

JULY 10, 2020

While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. With more creativity in marketing assets. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and crediblity. How to Combat the Fake News Frenzy in B2B PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists.

Media 333

Media Pitching Report B2B 333

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 113

B2B Marketing Survey Software 113