Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

B2B 74

B2B Content Marketing Trends Marketing 74

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service.

Marketing 107

Marketing Comparison Enterprise Technology 107

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

Shift Communications

DECEMBER 9, 2015

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY. Sean Shortell.

B2B 60

B2B Energy Print Government 60

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. This helps you internally and makes it easy to hire contractors for creative work. And even in "formal" B2B industries, having an online presence on social media is a must.

Branding 104

Branding Brand How To Measurement 104

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. If you enjoyed this post, you might also like: Paid Social Media as Surround Sound in B2B Marketing; Off Script No.

Brand 128

Brand Branding Reputation Corporate 128

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 154

Employee Print Writing Survey 154

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. And generating 190 shares, on average, is very respectable for B2B content of any kind.

Financial 108

Financial Industry Report Insurance 108

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Contently - Strategy

MAY 7, 2020

Perhaps you work for a B2B tech company and content can improve sales enablement for your business. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. When making the case for content marketing internally, you want to focus on all the positives: potential, success, creativity.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Sword and the Script

NOVEMBER 20, 2018

It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before. 6) It’s important to build internal links.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. Do you need help with B2B tech marketing and PR?

Software 146

Software Pitching Ethics Technology 146

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. In a recent Demand Gen B2B Buyer’s Survey Report, 75 percent of buyers said the winning vendor’s content had a significant impact on their buying decisions.

B2B 60

B2B Survey Case Study Enterprise 60

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. That success will come with hard work and big creativity. 5) Why public relations is so important for B2B businesses? How do you do a B2B PR? And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record. Like the judge, the reporter/editor ultimately makes that decision based on what was said.

Communications 98

Communications Comparison Exercises Interviews 98

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 67

Marketing B2B Print Technology 67

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Demand generation content marketing for B2B high tech industry. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring an agency, you can ensure that your keeping an eye on the competition and are bettering your presence in terms of digital, print and social. 12) It allows you to be more creative. 8) It frees up your time.

Company 62

Company Software Crisis Management Agency 62

MaccaPR

DECEMBER 10, 2014

Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country. It takes effort and creativity to achieve a high level of success with online content.". What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. What story or stories are you most proud of? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

OCTOBER 18, 2016

Sometimes that also wound up in print, but it was frothy that earned the interview. The Advantages of Working with a Boutique PR Firm in B2B. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank.

Financial 60

Financial Pitching Banking Print 60

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. 88 percent value creativity and craft in content creation. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. I seem to remember having both print and broadcast media in attendance. That’s not a creative illustration, that’s the real! 5) Clowning around at Walter Reed.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. CSR Is a Popular Use Case That Often Lacks Creativity. In terms of creative value, CSR stories tend to have the dry tone of a press release.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

JUNE 14, 2016

————————————– Also see these related posts: B2B Solved the Biggest Content Marketing Challenge Yesterday. The Most Popular Day for B2B Webinars and other Best Practices. The CMO Survey with Social & Mobile Marketing Takeaways.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 3 Recommendations for B2B Marketing Budgets. 16% on marketing analytics. 6% of budget goes to training and development (T&D).

Marketing 72

Marketing Survey Study B2B 72

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Wireless 62

Wireless Retail B2C Instagram 62

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Is your PR agency bring creative ideas to the table? See these related posts: What is Agile Marketing Again?

Tools 60

Tools Pinterest Marketing Media 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. During that time, I attended journalism school, then worked for community newspapers and websites covering local news in Fairfield County, Connecticut (the New York City area), before starting my first job in B2B journalism at FleetOwner in 2015.

Meeting 59

Meeting Automotive Transportation Media 59

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . This is where you can be creative with your content marketing and target audiences who may not have necessarily interacted with your brand before. Greater SEO ranking.

Digital PR 62

Digital PR Branding Brand SEO 62

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. Looking for an agency partner that can both bring creative ideas. and use data to execute? Give our services a try.

Advertising 61

Advertising Advertising Social Media Twitter 61

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Drive Awareness. video marketing important, good video pr, best pr video. Video is a great way to grab the attention of your audience.

Video 62

Video Strategy SEO Engineering 62